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Deep Dive

Deep Dive

IPG Mediabrands global Brand Safety Officer: If regulators don’t get to grips with data, we will all end up working for Facebook and Google

By Paul McIntyre - Executive Editor

11 October 2020 7 min read

By Paul McIntyre - Executive Editor

11 October 2020 7 min read

Market Voice

Market Voice

Brand, discovery, performance: How TV and digital marketing can save Christmas for retailers

By Kim Portrate - CEO, ThinkTV

22 September 2020 3 min read

By Kim Portrate - CEO, ThinkTV

22 September 2020 3 min read

Opinion

Opinion

Silence of the ad lambs: Google, Facebook's sprawling, covert influence and overt funding has strangled open industry debate in Australia

By Paul McIntyre - Executive Editor

20 September 2020 9 min read

By Paul McIntyre - Executive Editor

20 September 2020 9 min read

Deep Dive

Deep Dive

Getting off the ‘performance marketing drug’: Catch CMO Ryan Gracie on building brand equity, going above the line for customer acquisition and spending more on marketing

By Josh McDonnell - Senior Writer

8 September 2020 6 min read

By Josh McDonnell - Senior Writer

8 September 2020 6 min read

Industry Contributor

Industry Contributor

Tech and AI was meant to kill or transform marketers but the predictions are losing appeal

By Willem Paling, Director of Customer & Growth Analytics

31 August 2020 5 min read

By Willem Paling, Director of Customer & Growth Analytics - IAG

31 August 2020 5 min read

News

News

oOh!Media names Nova boss Cathy O'Connor as new CEO for 2021

By Press release - oOh!Media

31 August 2020 2 min read

By Press release - oOh!Media

31 August 2020 2 min read

News

News

Vizeum integrates into iProspect as Dentsu restructure continues

By Press release - Dentsu

24 August 2020 2 min read

By Press release - Dentsu

24 August 2020 2 min read

News Analysis

News Analysis

'A cynical ploy': ACCC, Nine, The Guardian, Free TV hit back at Google's 'Open Letter' warning Australians on risks to their data, 'free' services

By Josh McDonnell - Senior Writer

17 August 2020 6 min read

By Josh McDonnell - Senior Writer

17 August 2020 6 min read

Deep Dive

Deep Dive

Appocalypse now: How Apple’s iOS tracking cull hits data governance, tech stacks, targeting and the $200bn mobile ad market

By Paul McIntyre - Executive Editor

3 August 2020 6 min read

By Paul McIntyre - Executive Editor

3 August 2020 6 min read

Deep Dive

Deep Dive

ACCC v Google: All you need to know here as Rod Sims lays into alleged 'deceptive' Google on user tracking consent in Federal Court case

By Paul McIntyre - Executive Editor

27 July 2020

By Paul McIntyre - Executive Editor

27 July 2020