Dentsu Aegis Network has announced its media agency Vizeum will now be integrated into iProspect, the holding group's digital performance marketing agency.

In addition, Dentsu is further embedding its specialist capabilities and resources across programmatic, search, e-commerce, and analytics into its media brands, supported by the best-of-breed craft leadership from the network’s centres of excellence.

As part of this change, Ashley Earnshaw has resigned from his role as CEO of Vizeum.

This change is part of Dentsu’s continued focus on simplifying the way it provides integrated multi- product solutions, making it easier for clients to access the breadth of the network.

Angela Tangas, Dentsu Aegis Network’s Chief Executive Officer for ANZ, commented: “To better anticipate the changing consumer landscape and to ensure we provide clients with increased tangible value, we need to transform and fast track the evolution of our business. COVID has only accelerated this further and set a new benchmark for partnership value."

Dentsu continues to evolve its offering, earlier this year, its specialist outdoor agency Posterscope was reintegrated back into agency teams as part of ongoing changes to the holding group's structure.

Earlier this month, Mi3 had the first exclusive conversation with Tangas, who delved into the company's plans for an e-commerce driven division.