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The Deep Dive

The Deep Dive

Martech: snake oil claims are hurting marketers and industry needs to "start being honest"

By Paul McIntyre - Executive Editor

15 July 2019 5 min read

By Paul McIntyre - Executive Editor

15 July 2019 5 min read

Industry Contributor

Industry Contributor

Voice marketing: All talk?

By Paul McIntyre - Executive Editor

8 July 2019 2 min read

By Paul McIntyre - Executive Editor

8 July 2019 2 min read

The Deep Dive

The Deep Dive

Samsung’s Beau Curtis: adtech ROI often underwhelming despite “time, effort and investment”

By Paul McIntyre - Executive Editor

8 July 2019 5 min read

By Paul McIntyre - Executive Editor

8 July 2019 5 min read

Industry Contributor

Industry Contributor

Westfield shopper data platform spinout under pressure

By Paul McIntyre - Executive Editor

7 July 2019

By Paul McIntyre - Executive Editor

7 July 2019

The Deep Dive

The Deep Dive

AI, martech and customer experience - the new show ponies in Cannes

By Neil Shoebridge and Andrew Knowles - Partners, SKMG

30 June 2019 5 min read

By Neil Shoebridge and Andrew Knowles - Partners, SKMG

30 June 2019 5 min read

Industry Contributor

Industry Contributor

Rise of online marketplaces forces footwear marketers to rethink resellers

By Paul McIntyre - Executive Editor

30 June 2019 2 min read

By Paul McIntyre - Executive Editor

30 June 2019 2 min read

Industry Contributor

Industry Contributor

Anheuser-Busch InBev buys influencer’s canned wine company

By Paul McIntyre - Executive Editor

30 June 2019 2 min read

By Paul McIntyre - Executive Editor

30 June 2019 2 min read

Industry Contributor

Industry Contributor

WPP CEO: Never say never on consultants buying holding groups

By Paul McIntyre - Executive Editor

17 June 2019 2 min read

By Paul McIntyre - Executive Editor

17 June 2019 2 min read

Industry Contributor

Industry Contributor

Mary Meeker flags games as new social media

By Paul McIntyre - Executive Editor

16 June 2019 2 min read

By Paul McIntyre - Executive Editor

16 June 2019 2 min read

Industry Contributor

Industry Contributor

Sorrell guns for first party data, talks down Epsilon, Acxiom buys

By Paul McIntyre - Executive Editor

10 June 2019 2 min read

By Paul McIntyre - Executive Editor

10 June 2019 2 min read