Westfield shopper data platform spinout under pressure

Industry Contributor 8 Jul 2019 -

Westfield shopper data platform spinout under pressure

By Paul McIntyre - Executive Editor

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags: data, retail, Westfield, OneMarket, finance, advertising, brands, marketing

Steven Lowy’s shopper data platform OneMarket is under pressure from shareholders after burning through cash (Sydney Morning Herald)

Key points

OneMarket share price has halved since listing on ASX
Company lost $92m in 15 months to 31 March 2019
Burned $56m in cash
“The issue is that is it burning cash at a big rate and may have to have a capital raising at some point and that has spooked some of the market” – unnamed fund manager
OneMarket says it has sufficient funds ($120.5m) to last until late 2021
New CEO has halved rate of cash burn
While losing Nordstrom business, gained Pandora A/S in March and Marks & Spencer in April

The promise of bringing together on and offline customer data, communications and advertising solutions with closed loop attribution should attract retailers. The reality of building a business to enable retailers to take on the likes of Amazon - and an increasing number of others - is that it is expensive and takes a long time to build a head of steam, let alone a profit.

The company says it has enough money to keep attempting to crack the conundrum for at least another two years, and claims it has more than 30 retail customers, 100 brands and that its platform is already crunching data on millions of customers, per results filed last month.

But others think the company might be better off in private hands. Deep value investors building up strong stakes in the company also have an eye on upside, in whatever form that may take.