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Industry Contributor

Industry Contributor

Westfield shopper data platform spinout under pressure

By Paul McIntyre - Executive Editor

7 July 2019

By Paul McIntyre - Executive Editor

7 July 2019

The Deep Dive

The Deep Dive

AI, martech and customer experience - the new show ponies in Cannes

By Neil Shoebridge and Andrew Knowles - Partners, SKMG

30 June 2019 5 min read

By Neil Shoebridge and Andrew Knowles - Partners, SKMG

30 June 2019 5 min read

Industry Contributor

Industry Contributor

WPP CEO: Never say never on consultants buying holding groups

By Paul McIntyre - Executive Editor

17 June 2019 2 min read

By Paul McIntyre - Executive Editor

17 June 2019 2 min read

Industry Contributor

Industry Contributor

Mary Meeker flags games as new social media

By Paul McIntyre - Executive Editor

16 June 2019 2 min read

By Paul McIntyre - Executive Editor

16 June 2019 2 min read

Industry Contributor

Industry Contributor

Sorrell guns for first party data, talks down Epsilon, Acxiom buys

By Paul McIntyre - Executive Editor

10 June 2019 2 min read

By Paul McIntyre - Executive Editor

10 June 2019 2 min read

The Deep Dive

The Deep Dive

Marketing funnel wars: Coles and Woolies new media units trigger "future of the funnel" debate

By Paul McIntyre - Executive Editor

10 June 2019 6 min read

By Paul McIntyre - Executive Editor

10 June 2019 6 min read

Industry Contributor

Industry Contributor

eBay mails print catalogue to 2m Australians in growth bid

By Paul McIntyre - Executive Editor

26 May 2019 2 min read

By Paul McIntyre - Executive Editor

26 May 2019 2 min read

The Deep Dive

The Deep Dive

Next wave: digital-first challenger brands are nailing customer data and experience and most are going in-house.

By Paul McIntyre - Exeutive Editor

17 May 2019 6 min read

By Paul McIntyre - Exeutive Editor

17 May 2019 6 min read

The Deep Dive

The Deep Dive

Can Woolies new media ad sales unit Cartology extract another $100m from marketers...before Amazon?

By Paul McIntyre - Executive Editor

12 May 2019 6 min read

By Paul McIntyre - Executive Editor

12 May 2019 6 min read

The Deep Dive

The Deep Dive

Machine automation in media + marketing 65% done by 2025 - what next?

By Paul McIntyre - Executive Editor

6 May 2019 6 min read

By Paul McIntyre - Executive Editor

6 May 2019 6 min read