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Initiative, GroupM name new Chief People Officers

By Sam Buckingham-Jones - Senior Writer

18 November 2021 2 min read

By Sam Buckingham-Jones - Senior Writer

18 November 2021 2 min read

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News

Rising agency stars selected for MFA conference talks

By Sam Buckingham-Jones - Senior Writer

5 November 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

5 November 2021 3 min read

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News Plus

YouTube, Analytic Partners strike: 89% higher ROI than TV, BVOD; Canva, Chemist Warehouse, Samsung make it ‘core channel’ but creative ‘last unfair advantage’

By Sam Buckingham-Jones & Paul McIntyre

25 October 2021 4 min read

By Sam Buckingham-Jones & Paul McIntyre -

25 October 2021 4 min read

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News

Mindshare retains $60m NAB account

By Sam Buckingham-Jones - Senior Writer

18 October 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

18 October 2021 3 min read

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News Plus

Coles’ media boss Kate Bailey: MFA Awards forced a personal rethink of ‘bad assumptions’ as agencies build ‘deep understanding of business problems’; UM leads finalists race

By Paul McIntyre and Brendan Coyne

20 September 2021 4 min read

By Paul McIntyre and Brendan Coyne -

20 September 2021 4 min read

Winning Group CMO: We're streets ahead of Woolworths and Coles on retailer media

By Sam Buckingham-Jones - Senior Writer

6 September 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

6 September 2021 3 min read

'This will be the money you plan first. It will take more money from the market': Next wave of retailer media imminent; impacts unpacked in 28-page report

By Sam Buckingham-Jones & Brendan Coyne

1 September 2021 3 min read

By Sam Buckingham-Jones & Brendan Coyne -

1 September 2021 3 min read

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News Plus

IAG CMO Brent Smart on agency pitches: media a 'shallow field' for choice but make reviews fast, pay well for best thinking

By Paul McIntyre and Josh McDonnell

6 July 2021 3 min read

By Paul McIntyre and Josh McDonnell -

6 July 2021 3 min read

News Plus

News Plus

Winning ways: IAG appoints Initiative to $50m media account, ending 10-year relationship with GroupM

By Josh McDonnell - Senior Writer

5 July 2021 2 min read

By Josh McDonnell - Senior Writer

5 July 2021 2 min read

News Plus

News Plus

Down to the wire: IAG's pitches $50m media account with hybrid GroupM and WPP model up against Mediabrands

By Josh McDonnell - Senior Writer

9 June 2021 2 min read

By Josh McDonnell - Senior Writer

9 June 2021 2 min read