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Deep Dive

Mi3's top media stories of 2022: The rise of retailer media, the race for attention metrics, BVOD frequency fails, countermeasures, Netflix noise – and who’s got the biggest identity graph

By Paul McIntyre & Brendan Coyne

7 December 2022 6 min read

By Paul McIntyre & Brendan Coyne -

7 December 2022 6 min read

Deep Dive

Beyond retailer media: $3.9bn ‘owned’ media wave coming; Coles, Metcash, Endeavour, Bunnings, JB Hi-Fi, David Jones, JB Sports, Priceline, Telstra, Commbank, ANZ, 7-Eleven, Ampol; Power shift from merchandise to marketing; loyalty big winner

By Paul McIntyre & Brendan Coyne

24 October 2022 9 min read

By Paul McIntyre & Brendan Coyne -

24 October 2022 9 min read

News Plus

‘I’m not TV’s bitch’: Mark Ritson on silencing digital critics with YouTube pump; mini-MBA tops 30,000 alumni, revenues circa $60m, new programs to launch

By Paul McIntyre - Executive Editor

20 July 2022 5 min read

By Paul McIntyre - Executive Editor

20 July 2022 5 min read

Market Voice

Mythbusting: Five CMO misconceptions when building an owned media programme, turning marketing from cost centre to revenue powerhouse

By Sonder’s Jonathan Hopkins & Harrods Media pioneer Guy Cheston | Partner Content

12 July 2022 3 min read

By Sonder’s Jonathan Hopkins & Harrods Media pioneer Guy Cheston | Partner Content -

12 July 2022 3 min read

Deep Dive

Mi3’s Top 10 contributors of 2021: 'Tit cricket', CEOs and Corporate Affairs, millennials and leadership, owned media’s rise, Zoom will eat the young

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones

8 December 2021 6 min read

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones -

8 December 2021 6 min read

News Plus

Owned media a '$120bn auditing black hole': Finance pushing marketing, merchandise, sales teams on ROI transparency for loyalty programs, social channels, supplier co-op funding

By Paul McIntyre - Executive Editor

22 November 2021 4 min read

By Paul McIntyre - Executive Editor

22 November 2021 4 min read

Market Voice

CFOs are questioning ROI on booming loyalty programs: Here’s how to flip your loyalty program from a Capex drain to a money-making machine

By Jonathan Hopkins - Founding Partner, Sonder | Partner Content

18 October 2021 4 min read

By Jonathan Hopkins - Founding Partner, Sonder | Partner Content

18 October 2021 4 min read

News

HSBC out, Optus in: Telco strikes three-year Sydney Airport aerobridge deal with JCDecaux ahead of travel boom

By Sam Buckingham-Jones - Senior Writer

18 October 2021 1 min read

By Sam Buckingham-Jones - Senior Writer

18 October 2021 1 min read

News

Performance-enhancing music for athletes tested in Samsung, Optus campaign

By Sam Buckingham-Jones - Senior Writer

5 August 2021 2 min read

By Sam Buckingham-Jones - Senior Writer

5 August 2021 2 min read

Market Voice

2021’s most valuable brand-owned media channel might surprise you (hint: it’s not social or the web)

By Jonathan Hopkins - Co-Founder, Sonder | Partner Content

13 July 2021 4 min read

By Jonathan Hopkins - Co-Founder, Sonder | Partner Content

13 July 2021 4 min read