Performance-enhancing music for athletes tested in Samsung, Optus campaign

News 5 Aug 2021 - 2 min read

Performance-enhancing music for athletes tested in Samsung, Optus campaign

By Sam Buckingham-Jones - Senior Writer

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Tags: Samsung Tokyo Olympics CHE Proximity Optus

Samsung and Optus have launched a campaign to explore whether scientifically formulated music can improve an athlete’s performance.

What you need to know:

Samsung and Optus have launched a campaign for the Samsung Galaxy in which they created scientificallydeveloped music for Olympic athletes.
Specific rhythms, motivational phrases and tones were crafted into songs for athletes as they trained.
The campaign starts with a short documentary and will run across digital, social, OOH and other platforms.

Samsung and Optus have launched a campaign creating “performance-enhancing music” for Olympic athletes in Tokyo.

Using strong rhythmic tones and music with a specific beats-per-minute, two experts oversaw scientifically developed pieces that were aiming to improve performance.

Tracks were creater for swimmer Mack Horton, skateboarder Poppy Starr Olsen and soccer player Steph Catley, as well as rising stars Desleigh Owusu, Lexi McLean and Alana Withnall. Music producers in LA, Tokyo and Melbourne worked with Aria-winners Sheppart, Ian Kenny – the lead singer of Karnivool, Jordi Davieson – the lead singer of San Cisco, and Alex the Astronaut. The songs are available on Spotify.

Professor Frank Millward and Dr Damien Lafont oversaw the testing of the efficacy of the songs for the athletes. The athletes were given Samsung Galaxy devices and Buds in their training for the Games

The campaign, which starts with a short documentary and will run across film, digital, social, OOH and media integration, was created with CHE Proximity.