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Deep Dive

Mi3's biggest marketing stories of 2020 in five minutes: Top CMOs' Covid survival stories; how to convince CEOs to back brand; avoiding the marcoms deathtrap

By Paul McIntyre - Executive Editor

6 December 2020 5 min read

By Paul McIntyre - Executive Editor

6 December 2020 5 min read

News Analysis

Are universities creating myopic "swim lane" marketers?

By Josh McDonnell - Senior Writer

3 February 2020 3 min read

By Josh McDonnell - Senior Writer

3 February 2020 3 min read

Deep Dive

Cheat Sheet II: Marketing & Media science - why CFOs like 'ESOV' and the latest thinking on the 'attention economy'

By Paul McIntyre - Executive Editor

26 January 2020 6 min read

By Paul McIntyre - Executive Editor

26 January 2020 6 min read

Deep Dive

Cheat Sheet I: Why you don't have to read Byron Sharp, Binet & Field, BJ Fogg, Daniel Kahneman et al to keep up with leading marketing and media science and effectiveness

By Paul McIntyre - Executive Editor

20 January 2020 6 min read

By Paul McIntyre - Executive Editor

20 January 2020 6 min read

Opinion

Mi3's Top 20 for 2019: Who and what the smart crowd read and rated

By Paul McIntyrte - Executive Editor

8 December 2019 6 min read

By Paul McIntyrte - Executive Editor

8 December 2019 6 min read

News

Amanda Hicks to lead brand and marketing for KPMG Australia

By Media release

21 October 2019 3 min read

By Media release - KPMG

21 October 2019 3 min read

Industry Contributor

Brands: Don't try to take a stand on everything

By Karen Halligan, Practice Lead – Media Value Advisory

30 September 2019 4 min read

By Karen Halligan, Practice Lead – Media Value Advisory - KPMG

30 September 2019 4 min read

Industry Contributor

Marketer in-housing is an agency trust and capability issue, less about cost

By Karen Halligan, Practice Lead – Media Value Advisory

19 August 2019 2 min read

By Karen Halligan, Practice Lead – Media Value Advisory - KPMG

19 August 2019 2 min read

Industry Contributor

Will you still do a cheese plate on Fridays? Ways not to stuff a merger

By Rochelle Burbury - Principal - Third Avenue

5 August 2019 4 min read

By Rochelle Burbury - Principal - Third Avenue

5 August 2019 4 min read

The Deep Dive

'Get off the paid search drug to build brand': Hipages chief customer officer Stuart Tucker

By Paul McIntyre - Executive Editor

5 August 2019 5 min read

By Paul McIntyre - Executive Editor

5 August 2019 5 min read