Amanda Hicks to lead brand and marketing for KPMG Australia

News 21 Oct 2019 - 3 min read

Amanda Hicks to lead brand and marketing for KPMG Australia

By Media release

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags: KPMG, Marketing, Brand

Amanda Hicks will become KPMG Australia national managing partner across brand and marketing and join the national executive committee as of 1 December.

Hicks, who became customer, brand and marketing advisory (CBMA) lead when joining the firm in July via KPMG's acquisition of her firm Acuity, will continue to lead CBMA operations.

In her new role, Hicks is also responsible for leading KPMG’s marketing and branding function.

“Amanda has proven herself to be a strong leader with excellent marketing and brand credentials," said Gary Wingrove, KPMG Australia CEO. "Our presence in the market is critical to our success, and Amanda is well credentialed to drive our strategy to position our brand externally.”

Hicks said she is “delighted to be taking on this role. Aligning brand and marketing activity towards customer outcomes should be a priority for all organisations – and is something very close to our heart at KPMG Australia. I’m looking forward to working more closely with our excellent brand and marketing team to continue to build our profile in market through smart and effective marketing”.