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News Plus

News Plus

Seven upfronts: Linear TV remains ‘apex predator’ as audiences revert to pre-covid trend decline; $50m NBCUniversal deal for new women’s channel, eyes SVOD service Peacock; Invests in gaming tech for second-screen engagement

By Paul McIntyre, Sam Buckingham-Jones & Brendan Coyne

25 October 2022 6 min read

By Paul McIntyre, Sam Buckingham-Jones & Brendan Coyne -

25 October 2022 6 min read

News Plus

News Plus

YouTube kicks off upfronts season claiming 17m Australian viewers, higher attention than TV, blasts 30-second ads, frequency cap fails, brings in KFC, Menulog, Canva, Xero and Mark Ritson to sell sizzle; media buyers wowed – but not committing spend yet

By Sam Buckingham-Jones & Paul McIntyre

29 August 2022 5 min read

By Sam Buckingham-Jones & Paul McIntyre -

29 August 2022 5 min read

Market Voice

Market Voice

TVOOH it: Why an outdoor network with the neuro impact factor of TV is driving strong mental availability for brands

By Geoff Cochrane - National Sales Director, Val Morgan Outdoor | Partner Content

26 April 2022 3 min read

By Geoff Cochrane - National Sales Director, Val Morgan Outdoor | Partner Content

26 April 2022 3 min read

Deep Dive

Deep Dive

We need men to evolve beyond casual sexism – but they’ve been scared off: How Australia’s agencies, media and brands are trying to re-engage blokes (if we can call them that)

By Paul McIntyre & Brendan Coyne

7 February 2022 7 min read

By Paul McIntyre & Brendan Coyne -

7 February 2022 7 min read

News Plus

News Plus

Bond movie delayed again until November but only in Australia: Hoyts CEO Damian Keogh predicts ‘Bond-led recovery’

By Paul McIntyre and Brendan Coyne

25 August 2021 4 min read

By Paul McIntyre and Brendan Coyne -

25 August 2021 4 min read

News

News

Enero overhauls Orchard with new CEO, CTO, COO

By Sam Buckingham-Jones - Senior Writer

28 July 2021 2 min read

By Sam Buckingham-Jones - Senior Writer

28 July 2021 2 min read

News Plus

News Plus

Stan boss Mike Sneesby on winning at sports, playing in cinemas, and tapping 6 million credit cards

By Josh McDonnell - Senior Writer

3 February 2021 3 min read

By Josh McDonnell - Senior Writer

3 February 2021 3 min read

Deep Dive

Deep Dive

Hoyts CEO Damian Keogh on Stan, streaming and playing poker with the studios; TEG's Geoff Jones on resuscitating live events

By Paul McIntyre & Brendan Coyne

1 February 2021 5 min read

By Paul McIntyre & Brendan Coyne -

1 February 2021 5 min read

Deep Dive

Deep Dive

Mi3's top podcasts of 2020: Preparing for the cookie apocalypse; the cheat's guide to marketing science; and Mark Ritson calling out the muppets

By Paul McIntyre - Executive Editor

20 December 2020 4 min read

By Paul McIntyre - Executive Editor

20 December 2020 4 min read

Deep Dive

Deep Dive

Mi3's biggest media and agency stories of 2020: S4 Capital lobs bombs; WPP's Jens Monsees strikes back; Cummins & Partners gives back; the rise of the indies; and the many returns of Simon Ryan

By Paul McIntyre - Executive Editor

9 December 2020 5 min read

By Paul McIntyre - Executive Editor

9 December 2020 5 min read