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Industry Contributor

Alternative advertising solutions urgently needed for the Open Web

By Sam Tan, Senior Director, Market Development - Xandr JAPAC

24 June 2020 2 min read

By Sam Tan, Senior Director, Market Development - Xandr JAPAC

24 June 2020 2 min read

Deep Dive

Foxtel's Streamotion unit builds Binge brand with a splash of emotion, a sprinkle of Prof. Byron Sharp, Peter Field and a whizz from a Customer Data Platform

By Paul McIntyre - Executive Editor

22 June 2020 6 min read

By Paul McIntyre - Executive Editor

22 June 2020 6 min read

Industry Contributor

Media consolidation will leave four data powerhouses and a new buying model

By Jen Davidson, Managing Partner - Tumbleturn Media

17 June 2020 2 min read

By Jen Davidson, Managing Partner - Tumbleturn Media

17 June 2020 2 min read

Industry Contributor

Harvard: data-led competitive advantage not so clear cut

By Cécile Ferré, Strategy Partner – Insights, Data & Analytics - Saatchi & Saatchi Australia

17 June 2020 2 min read

By Cécile Ferré, Strategy Partner – Insights, Data & Analytics - Saatchi & Saatchi Australia

17 June 2020 2 min read

Deep Dive

How bleak? Top publisher alliance tips shift from audience to effectiveness; end to old Fairfax-Google ad deal; contextual targeting boost as cookies collapse

By Paul McIntyre - Executive Editor

15 June 2020 6 min read

By Paul McIntyre - Executive Editor

15 June 2020 6 min read

News

PHD Australian appoints Alex Pacey as Chief Product Officer

By Press release - PHD Australia

14 June 2020 2 min read

By Press release - PHD Australia

14 June 2020 2 min read

Industry Contributor

Trust me, I’m an [established] brand…challengers now challenged

By Brent Smart, CMO

10 June 2020 3 min read

By Brent Smart, CMO - IAG

10 June 2020 3 min read

News Analysis

ACCC's Sims: adtech inquiry eye on cookie collapse, privacy regs as risks to more Google, Facebook ad market power

By Paul McIntyre - Executive Editor

27 May 2020 3 min read

By Paul McIntyre - Executive Editor

27 May 2020 3 min read

News

WPP AUNZ launches Centre of Excellence

By Press release

11 May 2020 2 min read

By Press release - WPP

11 May 2020 2 min read

Deep Dive

Google's 2022 cookie apocalypse: Why it will hit first party data, hyper-targeting and a solution from Westpac's former digital media and tech boss

By Paul McIntyre - Executive Editor

10 May 2020 7 min read

By Paul McIntyre - Executive Editor

10 May 2020 7 min read