WPP AUNZ has launched the Centre of Excellence (COE), a new division that is advising clients to navigate the digital landscape, drive maximum value from their existing data, and fully leverage their martech investments.

The COE offer is a hub and spoke model, allowing all of our agency brands to tap into the tech capability.

Led by Adam Good, Executive Director (Marketing Technology), the COE’s main focus is marketing automation. Through close partnerships with Microsoft, Google, Salesforce, Adobe, and Sitecore, the team creates innovative, client-first programs.

Spearheading the COE’s partnerships are three new strategic partner leads – Faye Mehl, Sean Gillespie, and Nhung Nguyen – who will be responsible for Microsoft, Adobe, and Salesforce respectively.

Mehl, Gillespie, and Nguyen joined WPP AUNZ earlier this year. They are responsible for client strategy, building partner communities across the group, developing client events and facilitating employee training programs. In addition, WPP AUNZ Chief Data Scientist, Rob Pardini, will lead the COE from a data and research perspective.

The new COE brings together skilled practitioners from across WPP AUNZ to meet client needs. More than 300 employees have already been assessed on their tech platform competence and there are plans to aggressively grow this number. Employee training and development will be aligned to this so that individual and group capability is strengthened.