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Industry Contributor

CMOs nailing attribution twice as likely to deliver double digit growth

By Jen Davidson - Principal, Timbleturn Media

9 September 2019 2 min read

By Jen Davidson - Principal, Timbleturn Media

9 September 2019 2 min read

Industry Contributor

Global study: marketer's top three metrics are satisfaction, awareness, ROI

By Gai Le Roy, CEO - IAB Australia

2 September 2019 3 min read

By Gai Le Roy, CEO - IAB Australia

2 September 2019 3 min read

Industry Contributor

Marketers: Before you pitch, take a long hard look at yourselves

By Jen Davidson - Principal, Tumbleturn Media

26 August 2019 2 min read

By Jen Davidson - Principal, Tumbleturn Media

26 August 2019 2 min read

Industry Contributor

Ex-News Corp exec unveils an 'attention economy' holding company, plans shake-up of clickbait, vanity metrics

By Professor Karen Nelson-Field - University of Adelaide, Centre For Amplified Intelligence

19 August 2019 2 min read

By Professor Karen Nelson-Field - University of Adelaide, Centre For Amplified Intelligence

19 August 2019 2 min read

Industry Contributor

Marketer in-housing is an agency trust and capability issue, less about cost

By Karen Halligan, Practice Lead – Media Value Advisory

19 August 2019 2 min read

By Karen Halligan, Practice Lead – Media Value Advisory - KPMG

19 August 2019 2 min read

Industry Contributor

Changes in audio and video content consumption are 'mind blowing', there's more to come

By Gai Le Roy, CEO - IAB Australia

19 August 2019 2 min read

By Gai Le Roy, CEO - IAB Australia

19 August 2019 2 min read

News

GroupM makes Cameron King first chief technology & transformation officer

By Media release - GroupM

5 August 2019 2 min read

By Media release - GroupM

5 August 2019 2 min read

Industry Contributor

Vauxhall boss: Nobody has saved a penny through digital marketing

By Paul McIntyre - Executive Editor

29 July 2019 2 min read

By Paul McIntyre - Executive Editor

29 July 2019 2 min read

The Deep Dive

Samsung’s Beau Curtis: adtech ROI often underwhelming despite “time, effort and investment”

By Paul McIntyre - Executive Editor

8 July 2019 5 min read

By Paul McIntyre - Executive Editor

8 July 2019 5 min read

The Deep Dive

AI, martech and customer experience - the new show ponies in Cannes

By Neil Shoebridge and Andrew Knowles - Partners, SKMG

30 June 2019 5 min read

By Neil Shoebridge and Andrew Knowles - Partners, SKMG

30 June 2019 5 min read