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Industry Contributor

Industry Contributor

What the f**k is data driven creativitiy?

By James Proctor, Creative Director - One Small Step Collective

14 January 2020 4 min read

By James Proctor, Creative Director - One Small Step Collective

14 January 2020 4 min read

Industry Contributor

Industry Contributor

Subscriptions, merch and fewer seats: How cinema can beat streaming

By Wendy Gower, MD - Hearts & Science Sydney

4 November 2019 5 min read

By Wendy Gower, MD - Hearts & Science Sydney

4 November 2019 5 min read

The Deep Dive

The Deep Dive

Volvo flips to long-term brand building over digital performance metrics

By Paul McIntyre - Executive Editor

28 October 2019 8 min read

By Paul McIntyre - Executive Editor

28 October 2019 8 min read

Industry Contributor

Industry Contributor

CMOs need a universal long-term growth metric

By Angela Smith, Co-Creator and Chief Strategy Officer - AFFINITY

14 October 2019 2 min read

By Angela Smith, Co-Creator and Chief Strategy Officer - AFFINITY

14 October 2019 2 min read

Industry Contributor

Industry Contributor

Brands: Don't try to take a stand on everything

By Karen Halligan, Practice Lead – Media Value Advisory

30 September 2019 4 min read

By Karen Halligan, Practice Lead – Media Value Advisory - KPMG

30 September 2019 4 min read

News

News

Coke hires Nobay and Daines' Imperfect Circle for Sprite ASEAN account

By Media release - Imperfect Circle

15 September 2019 1 min read

By Media release - Imperfect Circle

15 September 2019 1 min read

Industry Contributor

Industry Contributor

Mark Ritson's brutal takedown of CMOs only half right?

By Sunita Gloster, Chief Customer Officer

19 August 2019 2 min read

By Sunita Gloster, Chief Customer Officer - WPP

19 August 2019 2 min read

Industry Contributor

Industry Contributor

Marketer in-housing is an agency trust and capability issue, less about cost

By Karen Halligan, Practice Lead – Media Value Advisory

19 August 2019 2 min read

By Karen Halligan, Practice Lead – Media Value Advisory - KPMG

19 August 2019 2 min read

Industry Contributor

Industry Contributor

Coke’s big innovation bet paying off

By Paul McIntyre - Executive Editor

27 July 2019 2 min read

By Paul McIntyre - Executive Editor

27 July 2019 2 min read

Industry Contributor

Industry Contributor

Johnson & Johnson ditches CMO role

By Paul McIntyre - Executive Editor

23 June 2019 2 min read

By Paul McIntyre - Executive Editor

23 June 2019 2 min read

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