The Coca-Cola Company (TCCC) has appointed Imperfect Circle as lead integrated brand experience partner across South East Asia.

The agency, launched earlier this year by David Nobay and Emma Daines, said the win would accelerate its plans for a Singapore presence, alongside its Sydney and Shanghai offices.

“From a commercial perspective, Sprite is already one of TCCC’s most successful brands in this region. Now, we intend to capitalise on its organic growth across ASEAN with purposeful creativity that matches Sprite’s own, bold ambitions,” said Pratik Thakar, integrated marketing communication director of The Coca-Cola Company South East Asia. 

“We see Imperfect Circle as a key partner in that creative journey.”  

Newly appointed Imperfect Circle partner/COO, Jeremy de Villiers, former regional operations director for VMLY&R adds: “As exciting as emerging technology is to a brand like Sprite, ultimately, the most fundamental ingredient for innovation is mutual trust and a shared sense of success with our client partners. For a global company as respected as TCCC to invite a young company like ours into their ASEAN family is a huge boost to our team and a trust we passionately intend to repay.”