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Market Voice

Market Voice

Changing channel: Second screening, content recognition, QR codes on CTVs driving big results for brands

By Nicole Bence - National Sales Director of Digital, Seven West Media | Partner Content

5 April 2022 3 min read

By Nicole Bence - National Sales Director of Digital, Seven West Media | Partner Content

5 April 2022 3 min read

Market Voice

Market Voice

The future of the ad-supported viewing experience – and why marketers need to think way beyond BVOD

By Diane Ho - National Digital Sales Director, Paramount | Partner Content

4 April 2022 3 min read

By Diane Ho - National Digital Sales Director, Paramount | Partner Content

4 April 2022 3 min read

News

News

Initiative Australia names Spanish digital exec to national role

By Sam Buckingham-Jones - Deputy Editor

4 April 2022 3 min read

By Sam Buckingham-Jones - Deputy Editor

4 April 2022 3 min read

News

News

Dylan Robinson named new PubMatic ANZ lead

By Sam Buckingham-Jones - Deputy Editor

30 March 2022 2 min read

By Sam Buckingham-Jones - Deputy Editor

30 March 2022 2 min read

Opinion

By Paul McIntyre - Executive Editor

30 March 2022 5 min read

News

News

Nielsen to sell to private equity for US$16bn

By Sam Buckingham-Jones - Deputy Editor

29 March 2022 3 min read

By Sam Buckingham-Jones - Deputy Editor

29 March 2022 3 min read

Market Voice

Market Voice

Do the MAFS: Three separate teams for one TV buy? That’s not good for the viewer, brand or agency.

By Rory Heffernan - Atomic 212° National Managing Director | Partner Content

28 March 2022 3 min read

By Rory Heffernan - Atomic 212° National Managing Director | Partner Content

28 March 2022 3 min read

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