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GroupM goes after bigger slice of $5.5bn martech budgets, hires MediaMonk's Tom Braybrook to lead Google stack consultancy

By Staff writer

23 January 2023 1 min read

By Staff writer -

23 January 2023 1 min read

Deep Dive

Deep Dive

Mi3's top tech stories of 2022: CX plans and pain, last click attribution returns, regulators v Google on secret fleecing; Privacy overhaul taking shape, physical retail rise crimps ecom and Silicon Valley’s marketing alt peaks – growth hacking

By Paul McIntyre - Executive Editor

7 December 2022

By Paul McIntyre - Executive Editor

7 December 2022

Deep Dive

Deep Dive

Mi3's top agency and consulting stories of 2022: Perk wars, burnout, holdcos raiding holdcos; consultants picking off martech spoils, the $200bn black hole – and Mark Green resisting David Droga

By Paul McIntyre & Brendan Coyne

5 December 2022 6 min read

By Paul McIntyre & Brendan Coyne -

5 December 2022 6 min read

Deep Dive

Deep Dive

Mi3's top stories of 2022: Marketing science wars, the ESOV problem, crap briefs, privacy crunch – and why vanity metrics must die

By Paul McIntyre & Brendan Coyne

30 November 2022 6 min read

By Paul McIntyre & Brendan Coyne -

30 November 2022 6 min read

News

News

Pet Circle appoints AnalogFolk for creative social as business booms

By Staff writer

29 November 2022 1 min read

By Staff writer -

29 November 2022 1 min read

News Plus

News Plus

News Corp, Facebook push back on carbon metrics land-grab as publishers fear ESG ‘tech tax’

By Brendan Coyne - Editor

23 November 2022 2 min read

By Brendan Coyne - Editor

23 November 2022 2 min read

News Plus

News Plus

Big Brother: Why ex-Jetstar boss Bruce Buchanan’s $2.9 billion ‘lower funnel’ start-up Rokt says brand investment is all powerful; tech, automation model the blueprint for Aimee Buchanan at GroupM

By Paul McIntyre - Executive Editor

22 November 2022 5 min read

By Paul McIntyre - Executive Editor

22 November 2022 5 min read

Deep Dive

Deep Dive

The ‘anti-consultancy’: OMD CEOs prove naysayers wrong, set new direction with behavioural science, UX, CX first of ten new products in push to break agency mould – say rivals still conflicted on tech

By Paul McIntyre & Brendan Coyne

7 November 2022 7 min read

By Paul McIntyre & Brendan Coyne -

7 November 2022 7 min read

News Plus

News Plus

Seven upfronts: Linear TV remains ‘apex predator’ as audiences revert to pre-covid trend decline; $50m NBCUniversal deal for new women’s channel, eyes SVOD service Peacock; Invests in gaming tech for second-screen engagement

By Paul McIntyre, Sam Buckingham-Jones & Brendan Coyne

25 October 2022 6 min read

By Paul McIntyre, Sam Buckingham-Jones & Brendan Coyne -

25 October 2022 6 min read

News

News

Jessica White returns from New York to lead Reprise for Mediabrands

By Sam Buckingham-Jones - Deputy Editor

25 October 2022 3 min read

By Sam Buckingham-Jones - Deputy Editor

25 October 2022 3 min read