Search | Mi3

News

‘GroupM forests’: Big advertisers clocking their role in net zero ad campaigns as GroupM launches project Alpha to decarbonise Australian media; planting forests the start but not an endgame

By Paul McIntyre - Editor

25 July 2022 5 min read

By Paul McIntyre - Editor

25 July 2022 5 min read

Deep Dive

Marketing's $400bn bottom line: Brand Finance chief on Woolies, NRMA surge, Milo losing ‘iconic’ status; marketers turning to brand valuations to woo CFO, boost budgets – but still left out of M&A brand value, future cashflow conversations

By Paul McIntyre and Sam Buckingham-Jones

25 July 2022 7 min read

By Paul McIntyre and Sam Buckingham-Jones -

25 July 2022 7 min read

Industry Contributor

How not to be a metaverse noob – a marketers' guide to getting started, part two

By Ben Cooper - Founder, Tricky Jigsaw & Group Innovation Director, M&C Saatchi

25 July 2022 5 min read

By Ben Cooper - Founder, Tricky Jigsaw & Group Innovation Director, M&C Saatchi

25 July 2022 5 min read

News

FlyBuys hires product marketing manager to mine fresh data seams

By Staff writer

25 July 2022 1 min read

By Staff writer -

25 July 2022 1 min read

News

PHD wins media for tea giant Ekaterra

By Staff writer

25 July 2022 1 min read

By Staff writer -

25 July 2022 1 min read

Market Voice

As headwinds loom, ING and Samsung back dynamic media mix modelling to protect and grow marketing spend – and make safer investment bets in the process

By Mutiny Group | Partner Content

25 July 2022 2 min read

By Mutiny Group | Partner Content -

25 July 2022 2 min read

Industry Contributor

As Australian consumer confidence continues to plummet, should advertisers be worrying?

By Stewart Gurney - Chief Strategy Officer, Kaimera

22 July 2022 5 min read

By Stewart Gurney - Chief Strategy Officer, Kaimera

22 July 2022 5 min read

News

Val Morgan Outdoor hires The Guardian’s Sabarish Chirakkal to lead programmatic

By Staff writer

20 July 2022 1 min read

By Staff writer -

20 July 2022 1 min read

News Plus

‘I’m not TV’s bitch’: Mark Ritson on silencing digital critics with YouTube pump; mini-MBA tops 30,000 alumni, revenues circa $60m, new programs to launch

By Paul McIntyre - Executive Editor

20 July 2022 5 min read

By Paul McIntyre - Executive Editor

20 July 2022 5 min read

News

MiQ promotes Fiona Roberts to ANZ Managing Director

By Staff writer

19 July 2022 1 min read

By Staff writer -

19 July 2022 1 min read