FlyBuys hires product marketing manager to mine fresh data seams

News 25 Jul 2022 - 1 min read

FlyBuys hires product marketing manager to mine fresh data seams

By Staff writer

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Tags: flybuys loyalty Coles Wesfarmers Lauren Dulhunty

Coles and Wesfarmers-owned loyalty firm FlyBuys has hired former Rovio and Verizon exec Lauren Dulhunty as Product Marketing Manager for its Unpacked data division.

What you need to know:

Former Rovio and Verizon exec tasked with taking new products to market.

Loyalty firm FlyBuys has hired former Rovio and Verizon exec Lauren Dulhunty as Product Marketing Manger for its Unpacked data division.

She’s tasked with dovetailing with engineering and business teams to create new products.

“Lauren’s expertise will be a valuable asset to the Unpacked by Flybuys data-division and we’re thrilled to be welcoming someone of her calibre to the business,” said Harley Giles, Chief Producer Officer, Flybuys.

Unpacked “couldn't be better positioned to help FMCG marketers understand and reach their customers in meaningful ways as changes in consumer privacy and supply chain optimisation shape the future of the market”, said Dulhunty. “I can’t wait to dive in.”