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ABC News outranked news.com.au for news of Queen’s death, Nielsen’s new DCR figures show

By Sam Buckingham-Jones - Deputy Editor

19 October 2022 3 min read

By Sam Buckingham-Jones - Deputy Editor

19 October 2022 3 min read

News

News

Quantcast CEO: Alt IDs won’t scale, marketers underweighting contextual, cookieless targeting ‘cheaper’, consent platform seeing ‘50-90%’ opt-in, ‘scorched earth’ privacy overhaul fears overblown

By Brendan Coyne - Editor

19 October 2022 3 min read

By Brendan Coyne - Editor

19 October 2022 3 min read

Deep Dive

Deep Dive

Ipsos blowout sees Nielsen scoop up new publisher contracts in bid for dual currency – IAB CEO insists new digital ratings in market ‘this year’, no roll back of scope, big guns not for turning

By Brendan Coyne - Editor

19 October 2022 6 min read

By Brendan Coyne - Editor

19 October 2022 6 min read

News Plus

News Plus

RM Williams ecom booms 30 per cent after billionaire Twiggy Forrest pays off ‘martech debt’, unlocks marketing investment, backs UK, US expansion – but headwinds now biting, cobblers required, AR customised boots next

By Brendan Coyne - Editor

18 October 2022 5 min read

By Brendan Coyne - Editor

18 October 2022 5 min read

News

News

Suzie Cardwell to depart News Corp Australia, Paul Blackburn promoted

By Sam Buckingham-Jones - Deputy Editor

17 October 2022 2 min read

By Sam Buckingham-Jones - Deputy Editor

17 October 2022 2 min read

Industry Contributor

Industry Contributor

Why your generic martech platform isn't working – and won't, no matter what you spend, because tech is not the problem

By Adrian Farouk - CEO, Digitas

17 October 2022 4 min read

By Adrian Farouk - CEO, Digitas

17 October 2022 4 min read

Deep Dive

Deep Dive

ACCC turf wars: Meta fears TikTok, dark patterns and everything else you need to know about how TV networks, peak ad bodies, think-tanks want social media, scam ads and influencers regulated - and what social platforms are keen to avoid

By Brendan Coyne - Editor

17 October 2022 12 min read

By Brendan Coyne - Editor

17 October 2022 12 min read

News Plus

News Plus

LinkedIn: 53 per cent of B2B marketers plan to spend at least half of budget on brand, though most pulling back total investments; pitching, events may take hit

By Brendan Coyne - Editor

16 October 2022 2 min read

By Brendan Coyne - Editor

16 October 2022 2 min read

Industry Contributor

Industry Contributor

Look Sharp: We can't wait years for the US or UK to set attention standards; Australia should start its own attention body, now

By Andrew Pascoe - Head of Planning, Hatched

13 October 2022 4 min read

By Andrew Pascoe - Head of Planning, Hatched

13 October 2022 4 min read

News

News

TikTok Upfronts: PepsiCo, Mecca, Princess Polly pile in as platform overtakes Snap in ad revenues, hails ‘new era of entertainment’ with 33% cut in users' time on TV, streaming; rebuffs staff churn claims

By Paul McIntyre and Sam Buckingham-Jones

12 October 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

12 October 2022 6 min read