Former adtech insider and The Irish Times innovation boss Dr Johnny Ryan gave evidence before a US Senate Judiciary Committee in 2019 about how the global digital advertising industry was blatantly breaching consumer privacy and user data protection. Ryan is now spearheading a globally significant GDPR lawsuit against the international online ad standards body, IAB Tech Lab, as the fastest way to end real time bidding and behavioural targeting, worldwide. International reform of the entire digital ad industry is at stake. Here’s what you need to know and why Ryan wants to bring down online advertising as we know it, within two years.