Network 10 and ViacomCBS ANZ CEO Paul Anderson hasn't ruled out a wider play for content deals in the wake of the news the network would be assuming ad sales responsibilities for ViacomCBS channel assets on MTV, MTV Dance, MTV Music, Nickelodeon, Nick Jr., and their related digital and event properties.
Questions have been raised over how long local content deals between rival networks will continue, following the decision by Disney over the last six months to strip out all of its content from platforms such as Nine's Stan and Foxtel's movie library.
As it stands, content owned by ViacomCBS is housed across multiple rival networks to 10, including Nine and SBS. Anderson says while it is still early days the business has its eyes on the future of its parent company's content in Australia.