Industry Contributor

Industry Contributor 21 Nov 2024 - 8 min read

Ritson's wrong, it’s time to step up ESG efforts: Advertisers must take responsibility for the impact of their media spend on society

By Simon Lawson - Managing Director | PHD Melbourne

PHD Melbourne boss Simon Lawson takes issue with Mark Ritson's suggestion that ESG is being sidelined by a political swing to the right. But he says advertisers and agencies are already failing on the 'S' part of environmental, social and governance – and shirking responsibility for the wider impact...

Industry Contributor 14 Nov 2024 - 5 min read

Forget AI – marketers’ confidence crisis is the industry’s biggest challenge

By Liam Loan-Lack - Fractional CMO

Marketers are suffering a confidence crisis – and it's easy to see why, says Liam Loan-Lack. They are lumped with all of the risk in driving future business revenues, and in a depressed market, that's a vulnerable position to be in. Meanwhile, the rules of the game are constantly changing. Is there...

Industry Contributor 12 Nov 2024 - 4 min read

Why generative AI won't replace proper PRs or journalists any time soon

By Dominic White - Account Director, Allison Australia and New Zealand

Generative AI will almost certainly replace PRs that largely email pitches and press releases and the pseudo journalists that copy, paste and publish them with, at best, a different headline and intro. But the algorithms cannot replace the contacts, back-channelling, horse trading and clandestine...

Industry Contributor Library

Industry Contributor 30 Jun 2019 - 2 min read

‘Why leaving Unilever was the best thing I did’

By Paul McIntyre - Executive Editor

Fresh perspectives can shift brands – and Jobling has her work cut out at Centrica, whose share price has fallen 72 per cent...

Industry Contributor 30 Jun 2019 - 2 min read

Global agency heads: Despite screw ups, platforms still work

By Paul McIntyre - Executive Editor

Marketers are under pressure to deliver results – and Facebook and Google deliver. So they will keep spending no matter what....

Industry Contributor 24 Jun 2019 - 2 min read

Google ‘profiting from millions of false business listings on Maps’

By Paul McIntyre - Executive Editor

The WSJ article cranks up the pressure as U.S. regulators ramp up antitrust investigations – and the Murdoch-owned paper...

Industry Contributor 24 Jun 2019 - 2 min read

P&G CMO: Google and Facebook clean-up efforts deserve credit

By Paul McIntyre - Executive Editor

Marc Pritchard’s comments follow an admission by Facebook exec Carolyn Everson’s that Facebook will never be able to fully...

Industry Contributor 24 Jun 2019 - 2 min read

Johnson & Johnson ditches CMO role

By Paul McIntyre - Executive Editor

Six years since creating the global CMO role for former Coke marketer Alison Lewis, Johnson & Johnson appears to have...

Industry Contributor 24 Jun 2019 - 2 min read

Unilever asks marketers and agencies to take DNA tests

By Paul McIntyre - Executive Editor

A fitting metaphor for the approach Unilever is taking internally, embedding diversity within its cultural DNA. Santos is...

Industry Contributor 24 Jun 2019 - 2 min read

Burger King CMO: Campaigns without creativity are just wallpaper

By Paul McIntyre - Executive Editor

Burger King’s marketing has been on fire – literally – in recent years. And it’s helping to shift product; same store sales...

Industry Contributor 23 Jun 2019 - 2 min read

Top CMOs: Think broader, last longer, go further

By Paul McIntyre - Executive Editor

The CMO-to-CEO trip is about the bigger picture – provided you deliver results in the short term. And think business, not...

Industry Contributor 23 Jun 2019 -

Big advertisers: Top of funnel ad effectiveness declining

By Paul McIntyre - Executive Editor

Quarterly reporting and pressure to deliver fast results compound challenges for marketers adapting to a rapidly shifting...