Industry Contributor

Industry Contributor 21 Nov 2024 - 8 min read

Ritson's wrong, it’s time to step up ESG efforts: Advertisers must take responsibility for the impact of their media spend on society

By Simon Lawson - Managing Director | PHD Melbourne

PHD Melbourne boss Simon Lawson takes issue with Mark Ritson's suggestion that ESG is being sidelined by a political swing to the right. But he says advertisers and agencies are already failing on the 'S' part of environmental, social and governance – and shirking responsibility for the wider impact...

Industry Contributor 14 Nov 2024 - 5 min read

Forget AI – marketers’ confidence crisis is the industry’s biggest challenge

By Liam Loan-Lack - Fractional CMO

Marketers are suffering a confidence crisis – and it's easy to see why, says Liam Loan-Lack. They are lumped with all of the risk in driving future business revenues, and in a depressed market, that's a vulnerable position to be in. Meanwhile, the rules of the game are constantly changing. Is there...

Industry Contributor 12 Nov 2024 - 4 min read

Why generative AI won't replace proper PRs or journalists any time soon

By Dominic White - Account Director, Allison Australia and New Zealand

Generative AI will almost certainly replace PRs that largely email pitches and press releases and the pseudo journalists that copy, paste and publish them with, at best, a different headline and intro. But the algorithms cannot replace the contacts, back-channelling, horse trading and clandestine...

Industry Contributor Library

Industry Contributor 23 Jun 2019 - 2 min read

Data watchdog says behavioural advertising is breaking law

By Paul McIntyre - Executive Editor

Real-time bidding is breaching all sorts of data laws, according the ICO report. That has ramifications for everyone in the...

Industry Contributor 23 Jun 2019 - 2 min read

Samsung CMO: Huge budgets for influencer marketing? No, no, no

By Paul McIntyre - Executive Editor

In an influencer world based on scale, the biggest advertiser of all is going niche, adding weight to the argument that micro...

Industry Contributor 22 Jun 2019 - 2 min read

P&G puts big agencies on notice with deeper budget cuts

By Paul McIntyre - Executive Editor

Another billion dollars out of the pockets of the holding groups and further confirmation that the market is moving faster....

Industry Contributor 17 Jun 2019 -

Tim Armstrong: DTC will eat the big brand elephants one bite at a time

By Paul McIntyre - Executive Editor

Former Oath boss says a shakeout “like what happened in tech” is coming to the consumer brand category, with new holding...

Industry Contributor 17 Jun 2019 - 2 min read

WPP CEO: Never say never on consultants buying holding groups

By Paul McIntyre - Executive Editor

Mark Read’s words will do little to dampen rumours of a swoop for WPP by one of the big four beancounters. Stating that...

Industry Contributor 17 Jun 2019 - 2 min read

Birds Eye invests in brand and creative, returns to growth

By Paul McIntyre - Executive Editor

Strong sales figures in a tough category underline the fact that creative brand investment can move the needle. Challouma is...

Industry Contributor 17 Jun 2019 - 2 min read

Mary Meeker flags games as new social media

By Paul McIntyre - Executive Editor

Among 333 slides, games as the new social media is a standout. The suggestion that a third of the world’s population are...

Industry Contributor 16 Jun 2019 - 2 min read

P&G takes Secret deodorant work in house, saves lots

By Paul McIntyre - Executive Editor

Creating ads for 10% of the cost is music to the CFOs ears. But cost is one thing, effectiveness another.

AdAge’s article...

Industry Contributor 16 Jun 2019 - 1 min read

Hershey’s most effective CPG advertiser on TV

By Paul McIntyre - Executive Editor

CPG advertisers are shifting tack in the face of changing tastes and pressure to reduce sugars. Hershey’s reported a 3.2% net...