Industry Contributor

Industry Contributor 21 Nov 2024 - 8 min read

Ritson's wrong, it’s time to step up ESG efforts: Advertisers must take responsibility for the impact of their media spend on society

By Simon Lawson - Managing Director | PHD Melbourne

PHD Melbourne boss Simon Lawson takes issue with Mark Ritson's suggestion that ESG is being sidelined by a political swing to the right. But he says advertisers and agencies are already failing on the 'S' part of environmental, social and governance – and shirking responsibility for the wider impact...

Industry Contributor 14 Nov 2024 - 5 min read

Forget AI – marketers’ confidence crisis is the industry’s biggest challenge

By Liam Loan-Lack - Fractional CMO

Marketers are suffering a confidence crisis – and it's easy to see why, says Liam Loan-Lack. They are lumped with all of the risk in driving future business revenues, and in a depressed market, that's a vulnerable position to be in. Meanwhile, the rules of the game are constantly changing. Is there...

Industry Contributor 12 Nov 2024 - 4 min read

Why generative AI won't replace proper PRs or journalists any time soon

By Dominic White - Account Director, Allison Australia and New Zealand

Generative AI will almost certainly replace PRs that largely email pitches and press releases and the pseudo journalists that copy, paste and publish them with, at best, a different headline and intro. But the algorithms cannot replace the contacts, back-channelling, horse trading and clandestine...

Industry Contributor Library

Industry Contributor 8 Jul 2019 - 2 min read

Federal government puts Google and Facebook on notice on data, privacy and competition

By Paul McIntyre - Executive Editor

Frydenberg’s comments suggest the government is going beyond competition and into data and privacy - which could have major...

Industry Contributor 8 Jul 2019 - 2 min read

Diageo slows innovation, increases marketing spend, sales boom

By Paul McIntyre - Executive Editor

Diageo has increased marketing spend three years running - and it's paying off, big time. The drinks giant upped marketing...

Industry Contributor 8 Jul 2019 - 1 min read

Nomura sees $1bn ad opportunity for Netflix

By Paul McIntyre - Executive Editor

$1bn a year is a lot of money for a company burning cash and with $10bn of debt. But Netflix has built its business upon ad...

Industry Contributor 8 Jul 2019 - 2 min read

Fingerprinting on the rise in face of cookie demise

By Paul McIntyre - Executive Editor

While third party cookies come under fire from both browser makers and regulators, the ad machine has found some workarounds...

Industry Contributor 8 Jul 2019 - 2 min read

Publicis CEO: Epsilon gives us the edge on Accenture – and rivals

By Paul McIntyre - Executive Editor

Arthur Sadoun says first party data is far more valuable than second or third party stuff – and Epsilon will sit at the heart...

Industry Contributor 8 Jul 2019 - 2 min read

Voice marketing: All talk?

By Paul McIntyre - Executive Editor

“Nobody’s shopping. You’re going to spend a ridiculous amount for a negative RoI,” is at odds with the World Federation of...

Industry Contributor 8 Jul 2019 - 2 min read

Netflix content chief: Be more careful with money

By Paul McIntyre - Executive Editor

Netflix can’t keep losing money forever, and the pressure will increase as rivals such as Disney take back content and enter...

Industry Contributor 8 Jul 2019 -

Westfield shopper data platform spinout under pressure

By Paul McIntyre - Executive Editor

The promise of bringing together on and offline customer data, communications and advertising solutions with closed loop...

Industry Contributor 7 Jul 2019 - 2 min read

Mars Petcare invests in 20 start-ups in bid to crack DTC

By Paul McIntyre - Executive Editor

For CPG, DTC is all about the data and the direct connection with buyers, something they do not have while retailers remain...