Industry Contributor

Industry Contributor 21 Nov 2024 - 8 min read

Ritson's wrong, it’s time to step up ESG efforts: Advertisers must take responsibility for the impact of their media spend on society

By Simon Lawson - Managing Director | PHD Melbourne

PHD Melbourne boss Simon Lawson takes issue with Mark Ritson's suggestion that ESG is being sidelined by a political swing to the right. But he says advertisers and agencies are already failing on the 'S' part of environmental, social and governance – and shirking responsibility for the wider impact...

Industry Contributor 14 Nov 2024 - 5 min read

Forget AI – marketers’ confidence crisis is the industry’s biggest challenge

By Liam Loan-Lack - Fractional CMO

Marketers are suffering a confidence crisis – and it's easy to see why, says Liam Loan-Lack. They are lumped with all of the risk in driving future business revenues, and in a depressed market, that's a vulnerable position to be in. Meanwhile, the rules of the game are constantly changing. Is there...

Industry Contributor 12 Nov 2024 - 4 min read

Why generative AI won't replace proper PRs or journalists any time soon

By Dominic White - Account Director, Allison Australia and New Zealand

Generative AI will almost certainly replace PRs that largely email pitches and press releases and the pseudo journalists that copy, paste and publish them with, at best, a different headline and intro. But the algorithms cannot replace the contacts, back-channelling, horse trading and clandestine...

Industry Contributor Library

Industry Contributor 30 Sep 2019 - 3 min read

If you focus on efficiency over effectiveness, you're just filling space

By Mark Coad, Former CEO - PHD Australia

This is particularly true in media. We spend too much time discussing efficiency. This is often procurement-led, or in the...

Industry Contributor 30 Sep 2019 - 3 min read

Brands that joined the climate strike must now deliver

By Suzy Nicoletti, Managing Director - Twitter Australia

Brand purpose defines ‘who’ a business is and why it exists. In a day and age where consumers expect brands to take a stance...

Industry Contributor 30 Sep 2019 - 4 min read

Creativity at Spikes Asia shows brands can use their superpowers to make a difference

By Nicola Lewis, Chief Investment Officer - Group M

At Spikes Asia, I witnessed purposeful innovation, and brands making a difference. Some Australian brands that submitted...