Industry Contributor

Industry Contributor 21 Nov 2024 - 8 min read

Ritson's wrong, it’s time to step up ESG efforts: Advertisers must take responsibility for the impact of their media spend on society

By Simon Lawson - Managing Director | PHD Melbourne

PHD Melbourne boss Simon Lawson takes issue with Mark Ritson's suggestion that ESG is being sidelined by a political swing to the right. But he says advertisers and agencies are already failing on the 'S' part of environmental, social and governance – and shirking responsibility for the wider impact...

Industry Contributor 14 Nov 2024 - 5 min read

Forget AI – marketers’ confidence crisis is the industry’s biggest challenge

By Liam Loan-Lack - Fractional CMO

Marketers are suffering a confidence crisis – and it's easy to see why, says Liam Loan-Lack. They are lumped with all of the risk in driving future business revenues, and in a depressed market, that's a vulnerable position to be in. Meanwhile, the rules of the game are constantly changing. Is there...

Industry Contributor 12 Nov 2024 - 4 min read

Why generative AI won't replace proper PRs or journalists any time soon

By Dominic White - Account Director, Allison Australia and New Zealand

Generative AI will almost certainly replace PRs that largely email pitches and press releases and the pseudo journalists that copy, paste and publish them with, at best, a different headline and intro. But the algorithms cannot replace the contacts, back-channelling, horse trading and clandestine...

Industry Contributor Library

Industry Contributor 16 Sep 2019 - 3 min read

It’s a fine line between creepy and valued experiences

By Jo Gaines, AVP Salesforce Data & Audiences - Salesforce

The relationship between marketers and consumers has never been more complex. There's more ways to reach people, more...

Industry Contributor 16 Sep 2019 - 3 min read

Why Australia should heed the French on tech taxes and consumer data

By Isabelle Dunn - Chief Digital Officer, Hearts & Science

The French are often the first to stand their ground on social and economic issues. You may think I am biased, because I am...

Industry Contributor 16 Sep 2019 - 2 min read

Diversity: we're all bluster and fluster

By Henny Darvall - Media & Marketing Consultant

This industry talks a lot about the importance of diversity, but when push comes to shove, in most cases it appears little...

Industry Contributor 16 Sep 2019 - 2 min read

Chief Communications Officers might be outpacing CMOs to the c-suite

By Rochelle Burbury - Principal - Third Avenue Consulting

The elevation of chief communications officers in the C-suite hierarchy is the industry’s existential moment. They have...

Industry Contributor 16 Sep 2019 -

Saving the "Big Six" holding co's is the wrong idea

By Anne Parsons - Non Executive Director, QMS

Boy I think you got this wrong! Big is not necessarily the future for a start so why work to maintain a place in this...

Industry Contributor 9 Sep 2019 - 5 min read

Agency in-housing really does work - when it's not 'lift and shift'

By Linda O'Grady, Data Strategy Partner & Business Partner - CX Lavender

In-housing changes the relationship between agency and client from being partners to being colleagues, and often close...

Industry Contributor 9 Sep 2019 - 2 min read

CMOs nailing attribution twice as likely to deliver double digit growth

By Jen Davidson - Principal, Timbleturn Media

Creating a clear, near-time view of attribution across the customer funnel is now mandatory for marketers seeking growth.

Th...

Industry Contributor 9 Sep 2019 - 5 min read

Sticking it to stigma - why industry's men need parental leave

By Pauly Grant, Chief Talent Officer - Publicis Groupe

We have come some way in reducing gender inequality in the workplace by enabling women access to the same opportunities as...

Industry Contributor 9 Sep 2019 - 3 min read

Fracturing of live sport audiences spells trouble for everyone, society included

By Nicola Lewis, Chief Investment Officer - GroupM

Fragmentation and the knock-on impact on the cost of sports rights could have far reaching societal consequences that go way...