Industry Contributor

Industry Contributor 21 Nov 2024 - 8 min read

Ritson's wrong, it’s time to step up ESG efforts: Advertisers must take responsibility for the impact of their media spend on society

By Simon Lawson - Managing Director | PHD Melbourne

PHD Melbourne boss Simon Lawson takes issue with Mark Ritson's suggestion that ESG is being sidelined by a political swing to the right. But he says advertisers and agencies are already failing on the 'S' part of environmental, social and governance – and shirking responsibility for the wider impact...

Industry Contributor 14 Nov 2024 - 5 min read

Forget AI – marketers’ confidence crisis is the industry’s biggest challenge

By Liam Loan-Lack - Fractional CMO

Marketers are suffering a confidence crisis – and it's easy to see why, says Liam Loan-Lack. They are lumped with all of the risk in driving future business revenues, and in a depressed market, that's a vulnerable position to be in. Meanwhile, the rules of the game are constantly changing. Is there...

Industry Contributor 12 Nov 2024 - 4 min read

Why generative AI won't replace proper PRs or journalists any time soon

By Dominic White - Account Director, Allison Australia and New Zealand

Generative AI will almost certainly replace PRs that largely email pitches and press releases and the pseudo journalists that copy, paste and publish them with, at best, a different headline and intro. But the algorithms cannot replace the contacts, back-channelling, horse trading and clandestine...

Industry Contributor Library

Industry Contributor 2 Dec 2019 - 3 min read

Agencies: Nobody is forcing you to pitch

By Nick Behr, CEO - Kaimera

The pitching power imbalance is real, and it’s wrong, but in my experience, it doesn’t reflect the majority of what’s...

Industry Contributor 2 Dec 2019 - 3 min read

Nike's Amazon snub: Never smile at a crocodile...

By Jamie Connolly, Group Business Director - Wavemaker

Nike’s stance is a fascinating development with the potential to cause wide-ranging repercussions. It’s also an interesting...

Industry Contributor 2 Dec 2019 - 4 min read

Brand versus CX is a false argument

By Damian Sharpley, Strategy Partner - CX Lavender

The experience economy is changing the way we need to compete today. There is no doubt that customer experience is a...

Industry Contributor 2 Dec 2019 - 2 min read

Google faces fresh probing by antitrust regulators

By Paul McIntyre - Executive Editor

The pressure on Google and the platforms keeps mounting, with antitrust investigations underway on both sides of the Atlantic...

Industry Contributor 25 Nov 2019 - 4 min read

'Davos for geeks' asks marketing to create new ethics for data collection, privacy

By Maria Grivas, Chief Data and Technology Officer

Having attended the Web Summit in 2018 and 2019, the political sensibility this year was palpable. Most talks kept coming...

Industry Contributor 25 Nov 2019 - 2 min read

Nestlé corrals holding companies into hybrid buying unit, threatens walled gardens

By Paul McIntyre - Executive Editor

There's a similar sound emitting from global and local marketing teams: in-housing is actually hard to do, keep quality...

Industry Contributor 25 Nov 2019 - 2 min read

Game on: Sports fan data a new frontier

By Patrick Whitnall, Head of Content and Sport - Publicis Media ANZ

While sports clubs’ revenue has shifted over the years from a heavy reliance on stadium attendance, to broadcasting rights,...

Industry Contributor 25 Nov 2019 - 2 min read

Cutting spend now will cost your brand

By David Scribner, Chief Customer Officer - oOh!media

A ‘wait and see’ approach may cost you in the long run. Smart advertisers are continuing to invest in advertising despite the...

Industry Contributor 25 Nov 2019 - 3 min read

Slow Media and 'monotasking' an emerging movement

By Rochelle Burbury - Principal, Third Avenue Consulting

Apple CEO Tim Cook last year decided to use the iPhone feature, Screen Time, to monitor his phone activity. It resulted in...