Industry Contributor

Industry Contributor 21 Nov 2024 - 8 min read

Ritson's wrong, it’s time to step up ESG efforts: Advertisers must take responsibility for the impact of their media spend on society

By Simon Lawson - Managing Director | PHD Melbourne

PHD Melbourne boss Simon Lawson takes issue with Mark Ritson's suggestion that ESG is being sidelined by a political swing to the right. But he says advertisers and agencies are already failing on the 'S' part of environmental, social and governance – and shirking responsibility for the wider impact...

Industry Contributor 14 Nov 2024 - 5 min read

Forget AI – marketers’ confidence crisis is the industry’s biggest challenge

By Liam Loan-Lack - Fractional CMO

Marketers are suffering a confidence crisis – and it's easy to see why, says Liam Loan-Lack. They are lumped with all of the risk in driving future business revenues, and in a depressed market, that's a vulnerable position to be in. Meanwhile, the rules of the game are constantly changing. Is there...

Industry Contributor 12 Nov 2024 - 4 min read

Why generative AI won't replace proper PRs or journalists any time soon

By Dominic White - Account Director, Allison Australia and New Zealand

Generative AI will almost certainly replace PRs that largely email pitches and press releases and the pseudo journalists that copy, paste and publish them with, at best, a different headline and intro. But the algorithms cannot replace the contacts, back-channelling, horse trading and clandestine...

Industry Contributor Library

Industry Contributor 25 Nov 2019 - 2 min read

Unblockable web trackers: industry flirting with fire?

By Brendan Coyne - Contributing Editor

“Yet another example of the 'badtech industrial complex' protecting its river of gold,” as one researcher told The Register. ...

Industry Contributor 18 Nov 2019 - 4 min read

Streaming wars: Time for the ad-funded empire to strike back?

By Ben Willee, General Manager & Media Director - Spinach Advertising

Disney+ is about to launch in Australia. I thought I needed another streaming service like I needed a hole in the head. Then...

Industry Contributor 18 Nov 2019 - 3 min read

If you slash spending and cut prices, prepare for three years of pain

By Nick Behr, Founder & CEO - Kaimera

HBR’s study throws empirical weight behind rules any successful business owner or decision maker should be looking to live by...

Industry Contributor 18 Nov 2019 - 3 min read

Smart speakers: The rise of voice is FMCG brands' greatest challenge

By Graeme Wood, National Head of Product & Futures - Starcom

The increasing role of audio in the customer experience of many advertiser categories makes it a key focus for 2020. However,...

Industry Contributor 18 Nov 2019 - 3 min read

All marketing is performance marketing: the key is making it less rubbish

By Brett Dawson, CEO - Bohemia

Martin Weigel is right about a lot of things but in this case, he draws an unnecessary line between brand and performance...

Industry Contributor 18 Nov 2019 - 2 min read

Marketers: Before you pitch, take a long hard look at yourselves

By Jen Davidson, Principal - Tumbleturn Media

It appears the structure of marketing teams is inhibiting the true delivery of a customer centric strategy; strategies based...

Industry Contributor 11 Nov 2019 - 4 min read

Why is Australian media dithering on alliances to compete with Big Tech?

By Pippa Leary, CEO - Swift Media

Why are Australian media companies procrastinating instead of building alliances to compete effectively with the global...

Industry Contributor 11 Nov 2019 - 4 min read

WPP's new Australian CEO Jens Monsees a "culture guru" at Google

By Paul McIntyre - Executive Editor, Mi3

Like most holding companies, the turf wars are fierce inside WPP's local portfolio. Probably why we heard Monsees talking up...

Industry Contributor 11 Nov 2019 - 4 min read

Brands could get caught up in the kids data crackdown

By Teresa Davis, Associate Professor, Marketing - University of Sydney Business School

In the eyes of the law, ignorance is no defence - and in any case, lawmakers and enforcers are no longer buying it. Both...