Industry Contributor

Industry Contributor 21 Nov 2024 - 8 min read

Ritson's wrong, it’s time to step up ESG efforts: Advertisers must take responsibility for the impact of their media spend on society

By Simon Lawson - Managing Director | PHD Melbourne

PHD Melbourne boss Simon Lawson takes issue with Mark Ritson's suggestion that ESG is being sidelined by a political swing to the right. But he says advertisers and agencies are already failing on the 'S' part of environmental, social and governance – and shirking responsibility for the wider impact...

Industry Contributor 14 Nov 2024 - 5 min read

Forget AI – marketers’ confidence crisis is the industry’s biggest challenge

By Liam Loan-Lack - Fractional CMO

Marketers are suffering a confidence crisis – and it's easy to see why, says Liam Loan-Lack. They are lumped with all of the risk in driving future business revenues, and in a depressed market, that's a vulnerable position to be in. Meanwhile, the rules of the game are constantly changing. Is there...

Industry Contributor 12 Nov 2024 - 4 min read

Why generative AI won't replace proper PRs or journalists any time soon

By Dominic White - Account Director, Allison Australia and New Zealand

Generative AI will almost certainly replace PRs that largely email pitches and press releases and the pseudo journalists that copy, paste and publish them with, at best, a different headline and intro. But the algorithms cannot replace the contacts, back-channelling, horse trading and clandestine...

Industry Contributor Library

Industry Contributor 13 Dec 2019 - 2 min read

If you focus on efficiency over effectiveness, you're just filling space

By Mark Coad, Former CEO - PHD Australia

This is particularly true in media. We spend too much time discussing efficiency. This is often procurement-led, or in the...

Industry Contributor 9 Dec 2019 - 2 min read

Super Bowl sellout shows Australia needs more major sports events

By Steve Martin, Global CEO - M&C Saatchi Sport & Entertainment

Reports that Fox had sold out Super Bowl advertising inventory early came as a surprise to many given there was a 5 per cent...

Industry Contributor 9 Dec 2019 - 4 min read

How WeWork's implosion applies to media, metrics and spinning yarns

By Cameron King, Chief Technology & Transformation Officer - Group M

WeWork's spectacular rise and fall raises obvious questions about supposed technology company valuations and the cult of...

Industry Contributor 9 Dec 2019 - 2 min read

Global brand giants hold strong on advertising

By David Scribner, Chief Customer Officer - oOh!media

We need to advertise advertising. The proof is there – some of the largest brands in the world are spending big in order to...

Industry Contributor 9 Dec 2019 - 3 min read

Leaders have a choice on leading and tough superheroes are out

By Jason Tonelli, CEO - Performics

Brené Brown has been researching what makes a great leader for more than 20 years, focusing on the tough subjects of...

Industry Contributor 9 Dec 2019 - 3 min read

The future of retail is omnichannel and Australia has some catching up to do

By James Dixon, Chief Digital Officer and Partner - Atomic 212

The global omnichannel retail commerce platform market is expected to grow $11.1 billion by 2023 – and there’s a reason – the...

Industry Contributor 9 Dec 2019 - 2 min read

Australia talks diversity and inclusion, now we must create a sense of belonging

By Willie Pang, CEO - MediaCom

As a second generation Chinese Australian, I’ve always felt the need to overcompensate for my racial and cultural differences...

Industry Contributor 2 Dec 2019 - 2 min read

Premier Foods ditches managing director role for CMO and CCO

By Brendan Coyne - Contributing editor

The Mr Kiplings owner is making an exceedingly interesting bet on marketing and customer focus to revive its fortunes. So far...

Industry Contributor 2 Dec 2019 - 2 min read

Ads aren't working because we've disappeared up our own left brains

By Jules Hall, CEO - The Hallway

The world is lost in a left-brain cycle. We’ve gone rational and a little bit dull. Culture-wide. And advertising...