Industry Contributor

Industry Contributor 21 Nov 2024 - 8 min read

Ritson's wrong, it’s time to step up ESG efforts: Advertisers must take responsibility for the impact of their media spend on society

By Simon Lawson - Managing Director | PHD Melbourne

PHD Melbourne boss Simon Lawson takes issue with Mark Ritson's suggestion that ESG is being sidelined by a political swing to the right. But he says advertisers and agencies are already failing on the 'S' part of environmental, social and governance – and shirking responsibility for the wider impact...

Industry Contributor 14 Nov 2024 - 5 min read

Forget AI – marketers’ confidence crisis is the industry’s biggest challenge

By Liam Loan-Lack - Fractional CMO

Marketers are suffering a confidence crisis – and it's easy to see why, says Liam Loan-Lack. They are lumped with all of the risk in driving future business revenues, and in a depressed market, that's a vulnerable position to be in. Meanwhile, the rules of the game are constantly changing. Is there...

Industry Contributor 12 Nov 2024 - 4 min read

Why generative AI won't replace proper PRs or journalists any time soon

By Dominic White - Account Director, Allison Australia and New Zealand

Generative AI will almost certainly replace PRs that largely email pitches and press releases and the pseudo journalists that copy, paste and publish them with, at best, a different headline and intro. But the algorithms cannot replace the contacts, back-channelling, horse trading and clandestine...

Industry Contributor Library

Industry Contributor 23 Mar 2020 - 3 min read

Trust hunting: US, UK, Oz media consumption trending similar in crisis

By Richard Hunwick, Director of TV Sales

In times of crisis you really do see how our community turns to trusted media outlets for the information that they can rely...

Industry Contributor 23 Mar 2020 - 2 min read

What marketers should do as the apocalypse hits

By Emma Lo Russo, CEO - Digivizer

Businesses of every size and in most markets are facing similar challenges: how to engage with nervous customers, how to...

Industry Contributor 23 Mar 2020 - 1 min read

Covid-19: to agile in-housing and beyond

By Will Lavender, Founder - CX Lavender

Two–weeks into COVID-19 working from home, 'Webex' manners are improving, the holiday feeling’s worn off, trust is growing...

Industry Contributor 16 Mar 2020 - 3 min read

Taking advertising from a job to a profession

By James Powell, Head of Talent & HR - Mindshare

The key piece of data that says to me that we need to change is that 11.5% of people exiting agencies are leaving the...

Industry Contributor 16 Mar 2020 - 2 min read

Is our industry ready to reimagine our approach to continuous learning?

By Lee Simpson, CEO - whiteGREY

The battle for talent has never been more intense. Within the Australian marketing and agency world but also from outside -...

Industry Contributor 16 Mar 2020 - 4 min read

The key to creativity in times of crisis

By Ben Lilley, Creative Chairman - McCann Australia

In a stark warning to marketers and creative agencies alike, Field’s key conclusion was that short-termism has driven a...

Industry Contributor 16 Mar 2020 - 1 min read

Sports brands: eye the bigger prize

By Steve Martin, Global CEO - M&C Saatchi Sport & Entertainment

It’s been three years since Juventus' controversial logo change but in that time the Italian football club has moved from...

Industry Contributor 9 Mar 2020 - 1 min read

Some say everyone loses in a creative pitch - not true

By Caitlin Lloyd, Head of Planning - Tribal

I admit that working on new business can be exhausting. More often than not, it requires long[er] hours, a thick skin and an...

Industry Contributor 9 Mar 2020 - 2 min read

To be customer-centric, pop the bubble of institutionalised arrogance

By Tim Riches, Director - Principals

Everyone wants to put the customer at the heart of their business. But for big powerful incumbent players it always means...