Industry Contributor

Industry Contributor 21 Nov 2024 - 8 min read

Ritson's wrong, it’s time to step up ESG efforts: Advertisers must take responsibility for the impact of their media spend on society

By Simon Lawson - Managing Director | PHD Melbourne

PHD Melbourne boss Simon Lawson takes issue with Mark Ritson's suggestion that ESG is being sidelined by a political swing to the right. But he says advertisers and agencies are already failing on the 'S' part of environmental, social and governance – and shirking responsibility for the wider impact...

Industry Contributor 14 Nov 2024 - 5 min read

Forget AI – marketers’ confidence crisis is the industry’s biggest challenge

By Liam Loan-Lack - Fractional CMO

Marketers are suffering a confidence crisis – and it's easy to see why, says Liam Loan-Lack. They are lumped with all of the risk in driving future business revenues, and in a depressed market, that's a vulnerable position to be in. Meanwhile, the rules of the game are constantly changing. Is there...

Industry Contributor 12 Nov 2024 - 4 min read

Why generative AI won't replace proper PRs or journalists any time soon

By Dominic White - Account Director, Allison Australia and New Zealand

Generative AI will almost certainly replace PRs that largely email pitches and press releases and the pseudo journalists that copy, paste and publish them with, at best, a different headline and intro. But the algorithms cannot replace the contacts, back-channelling, horse trading and clandestine...

Industry Contributor Library

Industry Contributor 9 Mar 2020 - 2 min read

Fake views, James Cameron and vegan protein pushers: Does Australian content need tighter policing?

By Andrea Ingham, VP Business Partnerships - BuzzFeed

Full disclosure - I was compelled to try a vegan diet after watching the Gamechangers documentary on Netflix. I only lasted...

Industry Contributor 2 Mar 2020 - 3 min read

TV: Stop trying to pivot a legacy model and redesign for the future

By Sarah Wyse, Head of AFL Media Network

The TV industry seems to have some idea of what it needs to do. But you cannot fix a model that has fundamentally changed....

Industry Contributor 2 Mar 2020 - 1 min read

Stop hating on programmatic so we can get back to hating procurement

By Ben Willee, General Manager - Spinach Advertising

News that programmatic now accounts for the lion’s share of digital ad spend in the US would no doubt be met by many with an...

Industry Contributor 2 Mar 2020 - 4 min read

We should be as obsessive about content as we are about audiences

By Rosie Baker, Group Communications Director - GroupM

The reality is that there is increasing competition for consumer attention, and it’s beholden on broadcasters, distributors,...

Industry Contributor 28 Feb 2020 - 2 min read

Antisocial media: Have we reached peak over-sharing?

By Anna Preston, Head of Strategy - Bauer Media

It’s no surprise with the anxiety and loneliness epidemic that young people are seeking more genuine, rich connections to...

Industry Contributor 24 Feb 2020 - 3 min read

Are Australian agencies, marketers really ready for a converged TV world?

By Liam Walsh, SVP ANZ - Amobee

Media agencies face some nail-biting choices on how to put the ingredients together to create their own buy-side future. One...

Industry Contributor 24 Feb 2020 - 2 min read

Bacardi is bridging the gap between boardroom and bar

By Michelle Francis, Head of Digital Strategy - News Corp

Customer centricity can only be achieved when you completely understand the market and the people who decide whether to buy...

Industry Contributor 24 Feb 2020 - 4 min read

Yes, tighter data regulation is good for business

By Isabelle Dunn, Chief Digital Officer - Hearts & Sciences

Understanding what new data rules mean for your business, and how to use them to your advantage, is critical. Failure to...

Industry Contributor 17 Feb 2020 - 2 min read

The 'Greta effect' will see more brands feel green heat. Bank on it

By Steve Martin, Global CEO - M&C Saatchi Sport & Entertainment

The ‘Greta effect’ is rubbing off on brands both big and small. And she’s not the only high profile person putting the planet...