Industry Contributor

Industry Contributor 21 Nov 2024 - 8 min read

Ritson's wrong, it’s time to step up ESG efforts: Advertisers must take responsibility for the impact of their media spend on society

By Simon Lawson - Managing Director | PHD Melbourne

PHD Melbourne boss Simon Lawson takes issue with Mark Ritson's suggestion that ESG is being sidelined by a political swing to the right. But he says advertisers and agencies are already failing on the 'S' part of environmental, social and governance – and shirking responsibility for the wider impact...

Industry Contributor 14 Nov 2024 - 5 min read

Forget AI – marketers’ confidence crisis is the industry’s biggest challenge

By Liam Loan-Lack - Fractional CMO

Marketers are suffering a confidence crisis – and it's easy to see why, says Liam Loan-Lack. They are lumped with all of the risk in driving future business revenues, and in a depressed market, that's a vulnerable position to be in. Meanwhile, the rules of the game are constantly changing. Is there...

Industry Contributor 12 Nov 2024 - 4 min read

Why generative AI won't replace proper PRs or journalists any time soon

By Dominic White - Account Director, Allison Australia and New Zealand

Generative AI will almost certainly replace PRs that largely email pitches and press releases and the pseudo journalists that copy, paste and publish them with, at best, a different headline and intro. But the algorithms cannot replace the contacts, back-channelling, horse trading and clandestine...

Industry Contributor Library

Industry Contributor 1 Jul 2020 - 2 min read

Why nations led by women trump their male ego counterparts in COVID-19 management

By Sally Kissane, Managing Director - Ogilvy Sydney

There is proof that female leaders have performed better than their male counterparts in getting their countries through...

Industry Contributor 1 Jul 2020 - 4 min read

Let’s talk: Innovative voice tech to fight loneliness

By Dr. Joan Palmiter Bajorek, Head of Conversational Research and Strategy

Imagine that amazing feeling that comes from a deep personal conversation. Can we use voice technology to help us live better...

Industry Contributor 29 Jun 2020 - 4 min read

Mirror, mirror on the wall, who is the fairest [in adland] of them all?

By Sunita Gloster, Founder - Gloster Advisory

Timing is everything

Mary Meeker, in her recent ‘Coronavirus Trends Report’ poses that perhaps COVID-19 is the wake-up call...

Industry Contributor 29 Jun 2020 - 2 min read

Cannes Live: Coming into a time of standout creativity

By Tara Ford, Chief Creative Officer - DDB Sydney

Not surprisingly much of the content in the Cannes Lions, ‘Lions Live’ experience delved into these issues.

To that end,...

Industry Contributor 24 Jun 2020 - 3 min read

MFA 5+: The WFH pitfalls we need to talk more about

By James Graff, Client Director - Woolworths@DAN

Office downsizing shouldn’t be the first outcome of this crisis, instead exploring how we redesign our physical spaces to...

Industry Contributor 24 Jun 2020 - 2 min read

Alternative advertising solutions urgently needed for the Open Web

By Sam Tan, Senior Director, Market Development - Xandr JAPAC

Digital advertising was originally a great democratising force, granting consumers access to quality, free content – news,...

Industry Contributor 17 Jun 2020 - 2 min read

Media consolidation will leave four data powerhouses and a new buying model

By Jen Davidson, Managing Partner - Tumbleturn Media

Customers migrating to ecommerce will inevitably come one almighty step in data-driven media buying to be able to nurture...

Industry Contributor 17 Jun 2020 - 2 min read

Harvard: data-led competitive advantage not so clear cut

By Cécile Ferré, Strategy Partner – Insights, Data & Analytics - Saatchi & Saatchi Australia

The assertion that customer data doesn’t confer any sustainable advantage without meeting certain criteria isn’t surprising....

Industry Contributor 10 Jun 2020 - 3 min read

Trust me, I’m an [established] brand…challengers now challenged

By Brent Smart, CMO

Recently Roy Morgan published its list of the Most Trusted Brands in Australia during the Covid lockdown, based on survey...