Industry Contributor

Industry Contributor 21 Nov 2024 - 8 min read

Ritson's wrong, it’s time to step up ESG efforts: Advertisers must take responsibility for the impact of their media spend on society

By Simon Lawson - Managing Director | PHD Melbourne

PHD Melbourne boss Simon Lawson takes issue with Mark Ritson's suggestion that ESG is being sidelined by a political swing to the right. But he says advertisers and agencies are already failing on the 'S' part of environmental, social and governance – and shirking responsibility for the wider impact...

Industry Contributor 14 Nov 2024 - 5 min read

Forget AI – marketers’ confidence crisis is the industry’s biggest challenge

By Liam Loan-Lack - Fractional CMO

Marketers are suffering a confidence crisis – and it's easy to see why, says Liam Loan-Lack. They are lumped with all of the risk in driving future business revenues, and in a depressed market, that's a vulnerable position to be in. Meanwhile, the rules of the game are constantly changing. Is there...

Industry Contributor 12 Nov 2024 - 4 min read

Why generative AI won't replace proper PRs or journalists any time soon

By Dominic White - Account Director, Allison Australia and New Zealand

Generative AI will almost certainly replace PRs that largely email pitches and press releases and the pseudo journalists that copy, paste and publish them with, at best, a different headline and intro. But the algorithms cannot replace the contacts, back-channelling, horse trading and clandestine...

Industry Contributor Library

Industry Contributor 10 Jun 2020 - 3 min read

What British Tesco can teach us about Australian consumers in a post-Covid world

By Tara Coverdale, Data and Insights Director - oOh!Media

The UK research shows how Brits have changed their spending habits. In Australia, we’re seeing a shift in the way we work,...

Industry Contributor 3 Jun 2020 - 4 min read

It's all about the c-word

By Emma Lo Russo, CEO - Digivizer

We're starting to hear the early details of the plans to open up the Australian economy, as well as the moves from the rest...

Industry Contributor 3 Jun 2020 - 3 min read

'Less sensationalised; more balanced': why we need a level-headed approach to Covid

By Nick Foley, Vice President APAC & Japan - Landor

With an event such as Covid-19 we need factual information to inform a more level-headed approach to predictive behaviour...

Industry Contributor 27 May 2020 - 3 min read

Facebook’s advisory board: beautifully orchestrated reputation building. Now what?

By Naomi Gorringe, General Manager - Leo Burnett Melbourne

The ‘launch’ of the Facebook advisory board has been a two-year masterclass in rebuilding credibility. It has been a...

Industry Contributor 27 May 2020 - 2 min read

If brand responsiveness was not top of mind before, it definitely should be now

By Tim Brown, Head of Marketing - Outfit

Within a rapidly changing market brands need to be able to respond quickly - especially now with public sentiment and...

Industry Contributor 21 May 2020 - 4 min read

Listen up: What a 29-year-old agency strategist thinks of the new millennial mind

By Caitlin Lloyd, Head of Strategy - Tribal

I set off to university the year the global financial crisis hit in 2008 with dire warnings of widespread job insecurity,...

Industry Contributor 21 May 2020 - 2 min read

What comes next for consumers and the mood? Here's what past pandemics tell us

By Ben Willee, General Manager - Spinach Advertising

While the CV-19 curve may have flattened, the return to life as we once knew it will be slow and controlled. It’s likely that...

Industry Contributor 14 May 2020 - 3 min read

Brands and agencies - it’s not the time to go quiet

By Sean McCaull, Head of Sales - Revolution360

In times such as these, the shocking unfamiliarity naturally makes you pull all of your chips closer, not knowing what’s next...

Industry Contributor 13 May 2020 - 3 min read

Marketers: What next? It’s a global question

By Kim Portrate, CEO - ThinkTV

No doubt you’ve had a tough couple of weeks trying to navigate a constantly shifting consumer landscape. With restrictions...