Industry Contributor

Industry Contributor 21 Nov 2024 - 8 min read

Ritson's wrong, it’s time to step up ESG efforts: Advertisers must take responsibility for the impact of their media spend on society

By Simon Lawson - Managing Director | PHD Melbourne

PHD Melbourne boss Simon Lawson takes issue with Mark Ritson's suggestion that ESG is being sidelined by a political swing to the right. But he says advertisers and agencies are already failing on the 'S' part of environmental, social and governance – and shirking responsibility for the wider impact...

Industry Contributor 14 Nov 2024 - 5 min read

Forget AI – marketers’ confidence crisis is the industry’s biggest challenge

By Liam Loan-Lack - Fractional CMO

Marketers are suffering a confidence crisis – and it's easy to see why, says Liam Loan-Lack. They are lumped with all of the risk in driving future business revenues, and in a depressed market, that's a vulnerable position to be in. Meanwhile, the rules of the game are constantly changing. Is there...

Industry Contributor 12 Nov 2024 - 4 min read

Why generative AI won't replace proper PRs or journalists any time soon

By Dominic White - Account Director, Allison Australia and New Zealand

Generative AI will almost certainly replace PRs that largely email pitches and press releases and the pseudo journalists that copy, paste and publish them with, at best, a different headline and intro. But the algorithms cannot replace the contacts, back-channelling, horse trading and clandestine...

Industry Contributor Library

Industry Contributor 5 Aug 2020 - 4 min read

WFH versus the office for building culture: Danny Bass is only half right

By Sarah Wyse - Head of AFL Media Network

A great working culture and a healthy business have nothing to do with where you get your work done. I agree with Danny Bass...

Industry Contributor 29 Jul 2020 - 4 min read

OOH's second brush with lockdown: survival of the smartest

By Bruce Mundell, Group Director - Customer Strategy - oOh!Media

If you were a leader of our country, what would you have chosen to do in a global pandemic? Especially with no rulebook and a...

Industry Contributor 28 Jul 2020 - 3 min read

Finding a new media agency partner in a new world - cheap versus deep

By Jen Davidson, Managing Partner - Tumbleturn Media

As many clients align their businesses behind a customer-centred approach, this same thinking should apply to the construct...

Industry Contributor 22 Jul 2020 - 3 min read

Talking to a divided nation - Gen Z holds the clues

By Andrew Knowles, Partner

The Lab and Nature certainly paint a picture of a more concerned and cautious Australia than brands may have anticipated –...

Industry Contributor 20 Jul 2020 - 2 min read

Riding the Podcast wave - ad revenues up 48%, digital critics listen up

By Gai Le Roy, CEO

Revenue considerations aside - there were five key points in the Report that caught my eye and should be of considerable...

Industry Contributor 16 Jul 2020 - 2 min read

Keeping your brand out of the tech giant’s crosshairs

By Ben Willee, General Manager - Spinach Advertising

The digital landscape really is an ever-evolving beast, one which we have a decreasing level of control over. There’s been...

Industry Contributor 16 Jul 2020 - 3 min read

Influencer marketing, the digital word of mouth- it’s part of the ‘modern’ marketing mix + more…

By Stephen Howard, Director of Marketing - Ovolo Hotels

Awareness is the ultimate goal of influencer marketing, however the usage of these influencer needs to directly align with a...

Industry Contributor 8 Jul 2020 -

An indie agency 'back into the groove'

By Nick Behr, CEO - Kaimera

It’s one thing to say your business is agile, but there’s nothing like a pandemic to reveal chinks in the armour. Our agility...

Industry Contributor 7 Jul 2020 - 5 min read

How many marketers does it take to sell a lightbulb?

By Sunita Gloster, Founder - Gloster Advisory

‘If marketing were a brand, you would fire the CMO’ were Thomas Barta’s words in Marketing Week, 2018. They still echo...