Industry Contributor

Industry Contributor 21 Nov 2024 - 8 min read

Ritson's wrong, it’s time to step up ESG efforts: Advertisers must take responsibility for the impact of their media spend on society

By Simon Lawson - Managing Director | PHD Melbourne

PHD Melbourne boss Simon Lawson takes issue with Mark Ritson's suggestion that ESG is being sidelined by a political swing to the right. But he says advertisers and agencies are already failing on the 'S' part of environmental, social and governance – and shirking responsibility for the wider impact...

Industry Contributor 14 Nov 2024 - 5 min read

Forget AI – marketers’ confidence crisis is the industry’s biggest challenge

By Liam Loan-Lack - Fractional CMO

Marketers are suffering a confidence crisis – and it's easy to see why, says Liam Loan-Lack. They are lumped with all of the risk in driving future business revenues, and in a depressed market, that's a vulnerable position to be in. Meanwhile, the rules of the game are constantly changing. Is there...

Industry Contributor 12 Nov 2024 - 4 min read

Why generative AI won't replace proper PRs or journalists any time soon

By Dominic White - Account Director, Allison Australia and New Zealand

Generative AI will almost certainly replace PRs that largely email pitches and press releases and the pseudo journalists that copy, paste and publish them with, at best, a different headline and intro. But the algorithms cannot replace the contacts, back-channelling, horse trading and clandestine...

Industry Contributor Library

Industry Contributor 31 Aug 2020 - 5 min read

Tech and AI was meant to kill or transform marketers but the predictions are losing appeal

By Willem Paling, Director of Customer & Growth Analytics

Tech was supposed to be doing marketers jobs by now - better than we ever could. AI would nail attribution and...

Industry Contributor 25 Aug 2020 - 2 min read

Calendar compression, reach and frequency next challenge for Australian sports

By Andrew Condon, Head of Marketing

For Rightsholders that are already under significant revenue pressure comes added complexity.

The rolling live fixture and...

Industry Contributor 25 Aug 2020 - 2 min read

Agile working ain't just for the tech folks - its moving on

By Natalie Frischknecht, Business Operations Director - VMLY&R

Agile ain’t just for tech, folks. Through the pandemic, I have been amazed at how rapidly we’ve adapted to remote working,...

Industry Contributor 19 Aug 2020 - 4 min read

Out with the new business rulebook - new world, new game

By Anita Zanesco, Head of New Business - Havas Creative Group

Throw out the New Business Rulebook. To win new business in the current climate, agencies will need to demonstrate...

Industry Contributor 19 Aug 2020 - 3 min read

Marketing and politics are colliding as strange bedfellows

By Nicola Watkins, Strategist - Carat Sydney

Being aware of the power and influence of a brand, beyond impacting the business’ bottom line, has never been more important...

Industry Contributor 12 Aug 2020 - 2 min read

Here's a tip - audio and radio sector is set for new growth

By Venessa Hunt, Chief Digital Strategy Officer - GroupM

We have never seen a time like this before in the radio industry and the timing could not be better.

The radio industry...

Industry Contributor 12 Aug 2020 - 3 min read

'Stop Hate for Profit', Facebook boycott, deserves a sustainable and meaningful solution

By Emma Lo Russo, CEO - Digivizer

In social media there are three things that keep people on each of the platforms, derived from the values – and also the valu...

Industry Contributor 11 Aug 2020 - 3 min read

Is Australia really undergoing a Covid reset? No, a concerning culture clash is coming

By Amanda Windus, Managing Director Brisbane - The Lab Insight & Strategy

While the war-time solidarity and expression “in it together” has been the 2020 mantra, our research has revealed sharp...

Industry Contributor 5 Aug 2020 - 3 min read

The Facebook boycott: a chance to properly probe effectiveness - is 1.7 seconds enough?

By Jonathan Fox, Director of Effectiveness

Facebook users spend an average of 1.7 seconds with each item of Facebook content. Very few consumers make it 50% of the way...