Global advertising technology platform, Nexxen, has launched its TV Planner in Australia. The tool, powered by automatic content recognition (ACR) data, is designed to boost the efficiency of advertisers' linear and digital TV campaigns. The launch aligns with the growing trend of Connected TV (CTV) and streaming video in Australia.

According to eMarketer, 70.2% of Australians now engage with digital video content at least once a month. Nexxen's TV Planner aims to capitalise on this trend, providing detailed planning insights across campaign elements such as market (metro cities), seasonality (monthly trends), and demographics (age groups).

"According to eMarketer, 70.2% of Australians now engage with digital video content at least once a month. This growing multi-device streaming habit has disrupted traditional TV models, making tools like Nexxen’s TV Planner crucial for efficiently targeting and reaching audiences," said Tanja Williams, Head of Client Success, APAC at Nexxen. "In this evolving media environment, our TV Planner not only optimises media spend but provides broader market insights, enabling more strategic decisions and maximising impact."

The TV Planner supports large-scale planning with its ACR data from 1.3 million opt-in devices, representing the largest planning panel in Australia. The tool uses artificial intelligence (AI) to recommend budget allocation across linear and digital TV environments.

The TV Planner is part of Nexxen's TV Intelligence, which is supported by a full suite of activation and measurement solutions. Nexxen, headquartered in Israel, has offices in the United States, Canada, Europe, and Asia-Pacific. The company is traded on the London Stock Exchange (AIM: NEXN) and NASDAQ (NEXN).