Global consumer electronics and home appliances brand, Hisense, has been announced as the first Official Partner of the FIFA Club World Cup 2025. The announcement was made at a special event at Shanghai Tower, attended by FIFA President Gianni Infantino, FIFA Secretary General Mattias Grafström, and Hisense Group Chairman Jia Shaoqian.

The FIFA Club World Cup 2025 will bring together the world's top 32 clubs every four years. Hisense's partnership with the tournament is expected to help grow its global brand among football fans and showcase its state-of-the-art technology and appliances.

"We are delighted to welcome Hisense, a global market-leading brand, as an Official Partner of the FIFA Club World Cup 2025(tm). Hisense's commitment to innovation and technology aligns with our vision for this tournament, which will bring together the 32 best teams from around the world for an unforgettable celebration of our game that will revolutionise club football," said FIFA President Gianni Infantino.

Hisense has previously been a global partner for two consecutive FIFA World Cups and three UEFA European Championships. The company's product line includes AI televisions, Laser TVs, air conditioners, and refrigerators.

"We are proud to be an Official Partner of the FIFA Club World Cup 2025(tm), which is a competition among the top clubs from all six confederations, representing a dialogue between champions, a collision of first-class excellence. This perfectly aligns with Hisense's pursuit of the champion spirit and our latest corporate goal to build a world-class enterprise and brand," said Hisense Group Chairman Jia Shaoqian.

Hisense recently launched an AI TV series, supported by the independently developed Xinghai large model. Hisense's Connect Life platform supports the interconnectivity of smart home appliances, enabling seamless collaboration among household devices.

"As the pioneer in AI televisions, Hisense's newly launched AI TV series is a perfect match for the FIFA Club World Cup(tm). The technological foundation of Hisense AI TV is the independently developed Xinghai large model, which supports continuous smart upgrades across various appliance categories, significantly enhancing the user experience and market competitiveness. Together with FIFA, Hisense will present the best Club World Cup(tm) for global audiences," added Jia Shaoqian.