Seasoned marketing strategist, Kathleen Gunther, has launched Gunther Consulting, a new fractional marketing service aimed at empowering agencies and marketing partners to scale their brand presence and drive sustainable growth.

The Melbourne-based firm offers targeted, project-based strategies, providing the impact of a seasoned Marketing Strategist without the commitment of a full-time hire.

Gunther Consulting was founded in response to a clear gap in the market for high-level, flexible marketing leadership. The firm's services include Competitor and Content Audits; Thought Leadership and Digital Marketing Strategies; Content Calendars and Social Strategies; and Custom Channel and Awards Planning.

"Agencies, especially independents, rarely have the bandwidth or budget to focus on their own brand. This means they're often missing the chance to stand out in a competitive market," says Gunther. She further adds, "As agencies face tighter budgets, the rise of in-house teams, and the growing influence of AI, many are embracing fractional and project-based work as a flexible solution. If you don't invest in your brand at the top of the funnel, you're left competing only on price."

Gunther has over 20 years of experience building brands across Australia and New Zealand, and has held senior marketing roles at agencies including Omnicom, Social Soup, and YoungShand. Her new venture aims to help agencies and marketing partners carve out a true point of difference in an increasingly competitive market.

"In B2B, creativity is more critical than ever, yet recent reports found that 77% of B2B ads aren't likely to drive business growth. Brand strategy and performance marketing need to work in tandem, or else performance marketing becomes just noise," Gunther points out. She believes that by leaning into the gig economy, she can help agencies and marketing partners establish a unique position in the market.

"When brands try to be everything to everyone, they can lose their way. By leaning into the gig economy, I'm here to help agencies and marketing partners carve out a true point of difference," she concludes.

Gunther Consulting's launch comes at a time when the marketing landscape is rapidly evolving, with agencies and brands alike looking for flexible, cost-effective solutions to navigate the challenges and opportunities of the digital age. With her extensive experience and innovative approach, Kathleen Gunther is well-positioned to provide the strategic guidance and support that agencies need to thrive in this dynamic environment.