Cartology, the retail media business, has announced the appointment of Tony Prentice as Director of Client Partnerships and Sales. Prentice, who brings over 25 years of media experience to the role, was most recently the Chief Revenue Officer at Mamamia. He will now lead Cartology’s Client Partnerships team, Agency Sales team, BIG W sales team, and Client Strategy team.

"Tony has been a long time industry peer of mine and I’m excited to see him bring his expertise in commercial and sales strategy and data-driven decision making into the business," said Mike Tyquin, Managing Director at Cartology.

Prentice echoed this sentiment, stating, "Retail Media is the most exciting media to be a part of and a substantial part of that is the opportunity that it gives to brands at a time where it's more challenging than ever to reach and influence the right customers."

In addition to Prentice, Cartology has also appointed Martin Wood as General Manager, Agency Partnerships and Sales. Wood will be responsible for Cartology’s retail out of home network as the rollout of over 1,000 screens across the Vicinity network nears completion.

Other appointments at Cartology include Marie Galinsky as Head of Agency Sales - Southern States, Sophie Hodgson as Head of Independent Agencies, Sam Cameron as National Sales Manager - Large Format, and Brigette Curtain as Group Sales Manager Independent Agencies and Direct in NSW. Shannon Moriarty will continue to lead the agency sales team across NSW.

"I am incredibly pleased to see the hard work of our team in the agency space come to fruition with these appointments. The growth of our sales team further develops our agency partnerships to optimise our end to end, customer media solutions and help brands grow," Tyquin added.