Scroll Media, a digital advertising company, has announced a series of strategic moves, including key appointments and new partnerships, as it continues to expand its footprint in the digital space.

Laura Haden, with over a decade of experience in traditional media, has been appointed as the Strategic Partnerships Manager. Tessa Mahoney, boasting 17 years of agency experience across New Zealand, the UK, and Australia, has taken up the role of Content Partnerships Director for Australia. Paige Swaney, after a five-year stint at New Zealand Media & Entertainment, has joined Scroll as Client Support Manager.

These appointments come as Scroll Media continues to endeavour to make waves in the industry. The company recently highlighted the successful partnership between Daikin Australia and AccuWeather, facilitated in collaboration with Slingshot Media Ventures.

Raj Singh, National Marketing and Product Manager at Daikin Australia, expressed his satisfaction with the partnership.

"Daikin is thrilled to have been selected for Campaign of the Month, and we're pleased that our long-standing partnership with AccuWeather continues to deliver strong engagement and success for our campaigns. The high-impact formats, including desktop and mobile Hero Units, have been key in driving great engagement and have allowed us to amplify the impact of our messaging," he said.

In addition to its existing partnerships, Scroll Media has announced a new collaboration with Eventfinda, touted as New Zealand’s '#1 guide to events and live entertainment.' This move is expected to further enhance Scroll Media's offerings and reach in the digital advertising landscape.

The company has also teamed up with Gameloft to create a minigame promoting the upcoming Trolls movie, demonstrating its innovative approach to digital advertising.

Scroll Media's recent achievements and strategic moves were also featured in an interview with Daniel Dunkley, a journalist from NZME, further cementing its position as a key player in the industry.