News Corp Australia is gearing up for the Black Friday and Cyber Monday sales period with an all-in, network-wide approach designed it said will benefit both retail partners and consumers.

For the first time during this sales period, News has launched an integrated, multi-platform campaign, leveraging both its digital and print assets across the entire network. The campaign aims to reach more than 17.6 million Australians.

The campaign is underpinned by News’ dedicated e-commerce platform, news.com.au checkout. The platform will offer over 10,000 curated deals across various categories, product reviews, trusted advice, and the ability for consumers to purchase directly without leaving the platform. 'Breaking News' alerts will be replaced with 'Breaking Sales' real-time updates as the live shopping event unfolds.

A 12-page wrap in The Daily Telegraph, Herald Sun, The Courier-Mail and The Advertiser highlighting the best deals across key categories will be published in the lead up to Black Friday and Cyber Monday on November 22. Other News brands taking part in the network-wide campaign include The Australian, Vogue Australia, GQ Australia, Escape, Body+Soul, Taste.com.au and Kidspot.

Jessica Gilby, News Corp Australia’s National Head of Retail & Digital Growth, explained the dual purpose of the strategy: "Our all-of-network strategy serves two purposes. Firstly, it empowers Aussie consumers to navigate the rising cost of living by highlighting smart spending opportunities, strategic gift planning and value-focused household purchases.

"While for our retail partners, this strategy ensures they are part of this critical sales conversation, so when shoppers are ready to spend, their brands will be front of mind."