Movember, the global men's health charity, has launched a new anthem titled 'Shit Mo’s Save Lives' in time for this year's Movember.

Created by the Movember Creative Studio, the anthem is available to stream on Spotify and shareable on social media, and encourages men, particularly those with less-than-perfect moustaches, to embrace their unique looks for a good cause.

Entering its 21st year, Movember continues with its simple premise of growing a moustache for 30 days to raise funds for men's health. The funds raised support innovative research and health projects that aim to help men live healthier, longer lives. The campaign aims to challenge the standard of a thick, luscious moustache and embrace all types of moustaches.

Josh Mann, Movember’s Acting Head of Creative, said, "What struck me immediately about the Movember moustache-growing movement is that it is led not so much by Movember themselves, but by a groundswell of people that care about the future of men’s health. User-generated content is what makes the campaign successful and by arming our many Mo’s with an anthem to soundtrack their own content, we’ll help tie this hairy season together.

"The reality is even the best Mo growers have a shit Mo after one week of growth, so we felt this song could resonate with any man. And if it encourages anyone who’s been too ashamed of their shit Mo to give Movember a go – well, that’s a huge win for men’s health."

Hugh Miller, Global Director of Brand & Content, added, "By putting the spotlight on the everyday, less glamorous moustaches, we’re emphasising Movember’s inclusivity. You don’t need a movie-star moustache to be a hero in the fight for better men’s health, unapologetically shit moustaches are just as valuable in this movement. Movember has always been for everyone – after all, men’s health doesn’t just affect men, it impacts us all."

The campaign will be supported by a suite of content, including film clips for social media and collaborations with influencers and ambassadors.