Compare the Market has unveiled a new integrated campaign for its digital-first home loan service, 'Home Loan Heaven'.

The campaign, which features the company's well-known meerkats and property expert Andrew Winter, aims to simplify the home loan process for Australians.

Home Loan Heaven allows users to compare, apply for, and settle a home loan without the need for extensive paperwork. The service includes features such as free credit scores, suburb and property reports, and a wide range of lenders, including the 'Big Four' banks and competitive challengers.

Andrew Holt, Chief Marketing Officer at Compare the Market, said, “You shouldn’t need to move heaven and earth to find a great mortgage rate, which is why our new end-to-end service uses smart tech to make the application process simple.” He added, “With a wide range of lenders - including the ‘Big Four’ banks and competitive challengers - we take the hassle out of research and provide the best rates based on your specific circumstances.”

The campaign will be promoted across commercial television, including BVOD, as well as audio, out-of-home, and digital display from 28 January 2024. It includes seven new TV commercials.

Andrew Winter, Property Expert at Compare the Market, said, “I’ve been doing property for decades and it’s not often someone comes in and completely changes the game.” He added, “We all know refinancing could save us thousands, but too often, the thought of admin and paperwork scares people off. That’s why I’m so thrilled to be part of Compare the Market’s mission, to make applying for a home loan divine - it’s fast, easy, and accessible.”

Holt concluded, “We’re digital-first with a human touch to ensure your most important asset is handled with the utmost care. Our new integrated campaign for Home Loan Heaven heralds a place beyond compare.”

Compare the Market is a comparison service that helps Australians compare and buy insurance, energy, travel, and home loan products from a range of providers.