The Seven Network has unveiled a line-up of leading brands partnering for its 2023-24 summer cricket coverage.

The roster includes returning brands such as KFC, Toyota, Harvey Norman, and Woolworths, along with new additions Chemist Warehouse and Menulog.

The Test series will be supported by partners including Commonwealth Bank, Bunnings, NRMA Insurance, Lion, and Canadian Club. Meanwhile, the Big Bash League (BBL) has attracted sponsors such as Bundaberg Brewed Drinks, Anaconda, Youi, and Weber. Major integrated packages will also be included from Cancer Council, Mitsubishi Electric, BKT, and Raiz Invest.

The Seven Network's coverage of women's cricket has already reached 3.7 million Australians. The BBL is set to run from 7 December to 24 January, followed by the Australia v Pakistan Test Series (14 December to 7 January), Australia v West Indies Men's Test Series (17 January to 29 January), and the Australia v South Africa Women's International Series (27 January to 18 February).

Kurt Burnette, Seven West Media Chief Revenue Officer, lauded the extraordinary take up of returning and new brands in 2023-24, attributing it to the "incredible appeal of cricket on Seven and its ability to create mass cultural moments and strong results for our partners".

"Cricket on Seven gives brands the most powerful place to activate over summer, driven by content that draws together millions of Australians, unbeatable and consistent national weekly reach – from the first match to the last – and deep brand integration opportunities that bring our partners and sponsors’ stories to life in a highly engaging and effective way," said Rob Maclean, Seven West Media National Sport Sales Director.

The network's integration of brands will be enhanced by technology partners Quidich, providing state-of-the-art drone technology and augmented reality capabilities, and Komo Technologies, delivering second-screen real-time engagement. This suggests that the Seven Network is not only attracting top brands but also leveraging innovative technology to deliver a more immersive and engaging viewer experience.