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Posted 28/05/2024 9:40am

Pic: Midjourney

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Kia's light shines bright,
In Sydney's Vivid night sky,
Electric dreams take flight.

In partnership with
Salesforce

Kia Australia and Vivid Sydney collaborate for third year with electrifying brand activations

Kia Australia is set to collaborate with Vivid Sydney for the third consecutive year, featuring two brand activations: Kia Kaleidoscope at Darling Harbour and Kia Kinetic at Circular Quay. The partnership, which has been a mainstay of the Sydney event scene, is set to showcase Kia's upcoming all-electric EV5 vehicle in a unique light.

The Kia Kaleidoscope activation at Darling Harbour will feature the upcoming all-electric EV5. In a unique twist, the vehicle will be transformed into a beacon of pattern, colour, and movement, demonstrating Kia's innovative approach to vehicle design and their commitment to the electric vehicle market.

Meanwhile, at Circular Quay, the Kia Kinetic activation will centre around Kia's halo vehicle, the EV9. This activation will utilise light and pattern bouncing off the vehicle's body and lines, creating a dynamic and engaging visual spectacle for attendees.

These activations not only provide a platform for Kia to showcase their latest electric vehicles but also align with Vivid Sydney's commitment to innovation and creativity. The partnership between Kia Australia and Vivid Sydney continues to offer a unique blend of technology, design, and art, providing a unique experience for attendees of the festival.

As Kia continues to push the boundaries of electric vehicle design, these activations offer a glimpse into the future of the automotive industry.

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