Domino's is rolling out a campaign for Mental Health Awareness Month, aimed at encouraging Australian families to gather around the dinner table and engage in meaningful conversations. The initiative is in partnership with Headspace, a national youth mental health foundation.

Domino's will distribute nearly 10,000 conversation cards with pizza orders across the country, starting from 2nd October, with the aim of prompting meaningful discussions among family members.

The campaign is a response to a YouGov survey that found young Australians are six times more likely to eat dinner in their rooms, and over half of Australians eat dinner in front of the TV. The conversation cards are part of Domino's wider Minds & Meals charity network, which supports youth mental health.

Domino's ANZ CEO Kerri Hayman and Minds & Meals General Manager Christine Bryant believe that pizza can bring people closer and provide comfort during difficult times.

"As an employer of choice for thousands of young Aussies and Kiwis, it’s important that we care", said Hayman. "This campaign aims to raise awareness about the importance of mental health, as well as encourage our customers to engage in conversations about mental health with their loved ones. After all, no matter who you are or what you’re going through, pizza has a way of making things better. We’re big believers that pizza brings people closer!"

"Pizza has a way of making things better. it can be there for you and those you care about faster than you can say, 'extra cheese please!'," said Bryant. “While it won’t solve everything, a warm meal and a supportive conversation with a loved one can be a powerful ally in navigating life's greatest challenges, especially when there’s comfort and connection baked into every slice.”

"Strong relationships play an important role in promoting our wellbeing and helping us to cope with tough times,” said Headspace National Clinical Advisor, Simon Dodd. “Sharing a meal with family and friends can also be a great way to connect, check in, and offer support... We can use these cards to start conversations and learn about each other. Connecting with others on a regular basis can give us a sense of belonging, help us to relax, and boost our mood.”