REA Group's flagship property listing platform, realestate.com.au, has launched an AI-generated styling tool that allows users to digitally renovate property images. The room visualisation feature, powered by Roomvo, has been used to restyle over 500,000 property images in the first month since its launch.

The styling tool, available on both desktop and app for logged-in property owners, aims to build confidence among property owners and support them in their property journey. Homeowners can makeover their home using 11 different preset styles or apply their own changes to walls, floors and benchtops.

CEO of Roomvo, Pawel Rajszel, said: "We’re excited to partner with realestate.com.au and offer Australians an opportunity to easily reimagine their living spaces. We want to make home designing accessible to all, empowering homeowners to realise their dream spaces. Working with home décor manufacturers and retailers across the globe, we’re now excited to bring Roomvo to the Australian real estate market. We know Australians love property and Roomvo enables homeowners to bring their vision to life."

REA Group has been leveraging AI and machine learning models for over a decade. The AI-generated personalised homepage of realestate.com.au delivers 7.5 million individual recommendations via hundreds of different layout combinations every day.

REA Group Executive General Manager, Consumer Product, Jonathan Swift, said: "We have leveraged AI and machine learning models for over a decade at realestate.com.au and more recently our focus has been on experimenting with generative-AI to drive our consumer strategy forward." He further added, "We’re excited to add a room renovation tool for property owners and believe there is a future where this technology has the potential to unlock how Australians connect with their next home, not just their current home. The way consumers search for property on realestate.com.au in five years from now will look very different to today’s experience."