Clemenger Group customer insights agency Perceptive has entered a strategic partnership with Qualtrics, proving its clients with direct access to the cloud-native software platform's advanced market research and experience management technologies, services, and expertise.

As part of the partnership, Perceptive will join the global Qualtrics Partner Network (QPN), a community of over 200 Go-To-Market Partners and more than 275 Technology Partners. This move is expected to enhance Perceptive's capabilities in managing market research, customer experience, and brand experience programs through a unified technology platform.

"Perceptive's partnership with Qualtrics has been met with huge enthusiasm among our clients. It will take our industry capabilities to the next level to deliver more value and innovation to the 150+ clients we support, while unlocking significant efficiencies across our business," said Managing Director, Perceptive, Dan Shaw.

Perceptive will standardise its existing programs using Qualtrics as part of the partnership, helping to unlock operational efficiencies, advance industry expertise, and enable clients with direct access to the latest experience management capabilities and global market insights.

"Qualtrics is at the centre of the experience management ecosystem, and key to this is our deep focus and investment to continually build and cultivate a community of trusted, expert partners - including Perceptive - that help organisations unlock significant value and drive meaningful innovation with experience management," said Head of Ecosystems - Asia Pacific & Japan, Qualtrics, Zoe Nicholson.